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Senior Manager, Automotive Finance Partner Program

Job ID 75967 Date 05/12/2017 Toronto, Canada

The Digital Factory is an agile shop with an intense focus on end user experience, rapid iteration and quality software delivery on a daily basis. We have the support and experience of one of the world’s largest banks behind us and a talented, and growing, team of industry leaders driving us forward. 

Do you want to help us reinvent how people bank? At the Scotiabank Digital Factory, we are passionate about transforming the customer experience. 

We’re looking to fill our team with influencers, makers, creators and leaders who are flexible, curious, adventurous, versatile and responsive; and who are ready to roll up their sleeves in a collaborative and productive environment to get things done. 

By joining our team, you will make an impact on our customers, the banking industry, and ultimately, the world. 


Manage all of the digital marketing initiatives on behalf of partner OEMs to build awareness, brand affinity and drive sales in coordination with GBB Marketing, Automotive Finance, and Digital Marketing teams

Spearhead the segmentation, organization and classification of automotive audience and segments to inform and drive digital marketing efforts forward. Have the ability create audience and segments in a data management platform and transfer that data into demand side platform

Execute digital marketing campaigns and track, measure and monitor the end-to-end sales journey, performance, digital marketing activity and the impact to drive optimization, ensuring compliance and partner agreements are maintained

Ensure that all digital marketing reflect best practices and are in compliance with enterprise-wide risk management policies working with the Bank’s Legal and Compliance teams as required.

Develop analytics monitoring and reporting by producing performance reports/dashboards for key stakeholders, ensure accuracy of data and that shifts in performance are highlighted and explained

Work to strategically influence and align key internal and external stakeholders including OEM’s, vendors including agencies and key OEM stakeholders etc.

Demonstrate a strong understanding of executing campaigns leveraging first, second and third party data with proven success


Solid understanding of Data Management Platforms (DMP) preferable BlueKai
Fundamental platform understanding or familiarity
  oDoubleClick Campaign Manager
  oGoogle AdWords
  oAdobe Analytics
  oGoogle Analytics 360
  oTag Management & Data Capture
  oProgrammatic Advertising
  oE-mail Marketing

Excellent organizational and multi-tasking skills; ability to work with the vast array of data gathered during elicitation and analysis and to cope with rapidly changing information.
Strategic analytical mindset with critical thinking abilities to thoroughly and accurately analyze online data and prepare practical and creative digital solutions
Detailed understanding of customer segment(s), products/services and value propositions as well as online media and the use of technology in marketing. 
Excellent communication and interpersonal skills.
Strong persuasion and influencing skills, to build constructive, supported solutions and obtain co-operation and support from stakeholders and senior management and cost-effective deliverables from agencies and third party vendors. 
Ability to build strong relationships with senior management teams of the business lines and of Global Marketing.
Strong co-ordination, strategic influencing and people management skills, to facilitate strong teamwork and coordinated execution of multiple deliverables.
The incumbent must demonstrate significant maturity and credibility in dealing with executives, and must be able to work on a highly independent basis.

If you’re interested in helping us shape the future of banking, click the “Apply now” button to submit your application.  We are hiring for a variety of high impact technical roles (design/agile/full stack/systems).  If you are curious but aren’t sure this role is right for you, please contact us anyway - we’re moving fast and looking for the best and brightest to take us to the next level.

Learn more about the Factory:

• We are growing fast and looking for team members to help us build an industry leading fintech innovation hub
• We invite and encourage collaboration with a broad range of industry disruptors and innovators
• We have the stability and resources of Scotiabank, a multinational financial institution, as well as a world class team of designers and engineers with the energy and talent of a leading startup

As Canada’s international bank, we are a leader when it comes to inclusion. Scotiabankers hail from over 120 countries, speak more than 100 languages and serve over 23 million customers globally. As a highly diverse company, we know that an inclusive environment for employees and customers helps everyone achieve their best. We value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide a positive recruitment experience.

Amazing career stories begin at Scotiabank.

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