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Manager, Search Engine Optimization (SEO)

Job ID 75817 Date 05/11/2017 Toronto, Canada
The Digital Factory is an agile shop with an intense focus on end user experience, rapid iteration and quality software delivery on a daily basis. We have the support and experience of one of the world’s largest banks behind us and a talented, and growing, team of industry leaders driving us forward. 
Do you want to help us reinvent how people bank? At the Scotiabank Digital Factory, we are passionate about transforming the customer experience. 
We’re looking to fill our team with influencers, makers, creators and leaders who are flexible, curious, adventurous, versatile and responsive; and who are ready to roll up their sleeves in a collaborative and productive environment to get things done. 
By joining our team, you will make an impact on our customers, the banking industry, and ultimately, the world. 



Responsibilities: 
Manage the development and execution of the search engine optimization strategy for Scotiabank.com 
The incumbent will be responsible for recommending and deploying web updates with the goal of increasing qualified organic search traffic to Scotiabank.com
Optimization responsibilities include:
o   Site content recommendations and updates 
o   Link architecture
o   Meta-tags and headlines
o   Keyword research for existing and planned content 
o   Evaluating spider friendliness of websites and apps link building   
Expand the visibility and working knowledge of SEO across the organization through presenting and communicating SEO best practices, core findings and emphasizing the channels importance in the overall marketing mix
Optimize on-site content, copy, metadata, landing pages and internal/external links in an effort to increase SERP rankings of core products and services  
Monitor industry trends and communicate/address search engine algorithm updates and releases  
Coordinate with the paid search (SEM) team ensuring strategic alignment between both programs. Always think “One Search”     
Partner with website development team in an effort to optimize site source code for search engines
Liaise with marketing, brand and the various business lines to ensure there is channel alignment
Collaborate with internal marketing teams ensuring alignment of messaging and initiative focus. The incumbent will be responsible for understanding all integrated marketing activity and prioritizing SEO initiatives as they relate to organizational goals and core measures 
Track, report and analyze overall natural search performance providing the business with actionable insights   

Requirements:
Proven track record in managing large, complex search engine optimization programs
Ability to develop and maintain strong internal and external relationships
Proficient with Google Webmaster Tools, Google Analytics and SEO analytic platforms (ScreamingFrog, BrightEdge, SEMrush, Moz etc.)   
Data driven mentality with advanced experience using Google Analytics and/or Adobe Analytics
Understanding of HTML, CMS, CSS and website administration
Familiarity with local search best practices
Ability to effectively communicate requirements and desired outcomes to both technical and non-technical groups 
Strong working knowledge of SEM best practices  



?

If you’re interested in helping us shape the future of banking, click the “Apply now” button to submit your application.  We are hiring for a variety of high impact technical roles (design/agile/full stack/systems).  If you are curious but aren’t sure this role is right for you please contact us anyway - we’re moving fast and looking for the best and brightest to take us to the next level.

http://www.scotiabank.com/digitalfactory/

Learn more about the Factory:

• We are growing fast and looking for team members to help us build an industry leading fintech innovation hub
• We invite and encourage collaboration with a broad range of industry disruptors and innovators
• We have the stability and resources of Scotiabank, a multinational financial institution, as well as a world class team of designers and engineers with the energy and talent of a leading startup

As Canada’s international bank, we are a leader when it comes to inclusion. Scotiabankers hail from over 120 countries, speak more than 100 languages and serve over 23 million customers globally. As a highly diverse company, we know that an inclusive environment for employees and customers helps everyone achieve their best. We value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide a positive recruitment experience.

Amazing career stories begin at Scotiabank.

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