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Manager, Paid Search (SEM)

Job ID 75809 Date 05/11/2017 Toronto, Canada
The Digital Factory is an agile shop with an intense focus on end user experience, rapid iteration and quality software delivery on a daily basis. We have the support and experience of one of the world’s largest banks behind us and a talented, and growing, team of industry leaders driving us forward. 
Do you want to help us reinvent how people bank? At the Scotiabank Digital Factory, we are passionate about transforming the customer experience. 
We’re looking to fill our team with influencers, makers, creators and leaders who are flexible, curious, adventurous, versatile and responsive; and who are ready to roll up their sleeves in a collaborative and productive environment to get things done. 
By joining our team, you will make an impact on our customers, the banking industry, and ultimately, the world. 




Responsibilities: 
Strategic development, execution and ongoing optimization of paid search campaigns across all supported lines of business
Analyze native ad platform and clickstream analytics to identify performance trends and actionable opportunities
Responsible for the management of program budgets and the allocation of budgets across core business lines / products. The incumbent will be accountable for balancing search demand opportunities and budget allocation ensuring channel targets are achieved (volume and profitability)     
Work closely with copywriters on the development of ad copy. Communicate copy requirements (offers, benefits, product features etc.) and delivery dates
Provide weekly performance results and insights to the greater marketing and business groups
Liaise with marketing, brand and the various business lines to ensure there is channel alignment
Manage, update and distribute PPC forecasts and search demand analysis
Ensure paid search best practices are employed 
Stay on top of industry trends and platform/provider updates while evaluating opportunities for innovation and learning    
Keyword research leveraging 3rd party and native ad platform tools ensuring both positive and negative keyword lists are optimized for success
Liaise with internal translation services team on French ad copy and keyword development    
Manage search engine vendor relationships (Google/Bing) ensuring there is program goal alignment, communication of quarterly budgets and a commitment from the provider side to keep Scotiabank top of mind for Alpha/Beta and new feature launches 
Collaborate with internal marketing teams ensuring there is alignment of messaging and initiative focus. The incumbent will be responsible for understanding all integrated marketing activity and optimizing Scotiabank’s paid search campaigns to account for increased awareness and search demand
Partner with legal and compliance teams to certify that all paid search campaigns and tactics are adhering to Scotiabank guidelines 
Optimize paid search program through the testing of various performance leavers’ such as ad copy, landing pages, bidding strategies, negative keywords etc.  
Expand the visibility and working knowledge of SEM across the organization through presenting and communicating SEM best practices, core findings and emphasizing the channels importance in the marketing mix 

Requirements:
Proven track record in managing large, complex Search Engine Marketing campaigns        
Ability to develop and maintain strong internal and external relationships
Strong paid search native platform experience with Google AdWords and Bing Ads
Hands on experience with bid management platforms 
Data driven mindset with advanced experience using Google Analytics and/or Adobe Analytics
Tag management experience will be considered an asset   
Strong working knowledge of both SEM and SEO best practices  



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If you’re interested in helping us shape the future of banking, click the “Apply now” button to submit your application.  We are hiring for a variety of high impact technical roles (design/agile/full stack/systems).  If you are curious but aren’t sure this role is right for you please contact us anyway - we’re moving fast and looking for the best and brightest to take us to the next level.

http://www.scotiabank.com/digitalfactory/

Learn more about the Factory:

• We are growing fast and looking for team members to help us build an industry leading fintech innovation hub
• We invite and encourage collaboration with a broad range of industry disruptors and innovators
• We have the stability and resources of Scotiabank, a multinational financial institution, as well as a world class team of designers and engineers with the energy and talent of a leading startup

As Canada’s international bank, we are a leader when it comes to inclusion. Scotiabankers hail from over 120 countries, speak more than 100 languages and serve over 23 million customers globally. As a highly diverse company, we know that an inclusive environment for employees and customers helps everyone achieve their best. We value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide a positive recruitment experience.

Amazing career stories begin at Scotiabank.

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