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Title:  Senior Manager, Product Experience




Requisition ID: 188596

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.


The Senior Manager, Product Experience is responsible for developing and implementing mutual fund and investment communications, tools, and other content-rich support to grow and retain proprietary fund market share and enhance the overall advisor and client experience. The scope of the role spans Canadian Branch Banking, Mobile Advice, Independent Dealer and Wealth Management and extends to multiple brands, wholesaling, advisor and client audiences. 

The position requires a strong understanding of investing principles, mutual fund product mechanics, digital content, and innovation trends in asset management. Thorough knowledge of distribution dynamics and the Canadian regulatory framework (NI 81-102), strong written and verbal communication skills and experience managing complex projects and processes is required. The role also requires demonstrated experience working in a multi-disciplinary environment to develop compelling communications and digital experiences.

Key Responsibilities:
Product Communication: Develop persuasive investment communication and support for advisors and client audiences, leveraging strong product knowledge, deep understanding of priority channels, and excellent creative and copywriting skills.
•    Develop effective communication to build, enhance and sustain retail advisors' knowledge and confidence with mutual fund conversations. 
•    Craft and/or edit compelling and contextual original content for use in various marketing and communications activities, sales enablement campaigns, product launches, presentations, and digital properties. 
•    Lead the production and approval process of contextual, accurate and timely commentary, investment insights and other investment communications for assigned products and projects.
•    Establish close working relationships with key distribution channels, actively soliciting feedback on existing support. Respond to all inquiries and requests for support, balancing the complexity of the ask with the value delivered.  
•    Partner with various Marketing functions to ensure business needs, brand, presentation, and accessibility standards are met.
•    Act as a mutual fund/product SME for National Sales, Learning & Performance, Advice & Service Excellence, Marketing, and other functional groups. 

Product Experience: Provide tactical & strategic support to deliver an exceptional product experience for advisor, client, and wholesale audiences and cultivate the growth of compelling investment-focused digital tools and resources. 
•    Lead, oversee, and support the maintenance, content management, enhancement, and strategic roadmap of various digital tools and resources, including ScotiaFunds Corner. 
•    Leverage market insights, digital trends, and competitive analysis to drive the development of digital and communication support for advisor and investor audiences. 
•    Lead the development of robust communication, training, and marketing/promotional activities for assigned digital projects.
•    Act as a key investment and product SME on digital initiatives. Conduct, oversee, and/or support appropriate business line testing to ensure business requirements are fulfilled.
•    Evaluate and optimize the usage of digital tools and communications by incorporating analytics, user feedback, and KPIs in partnership with various SMEs, to identify opportunities, enhance features, and solve issues.
•    Collaborate with various asset management partners, vendors, risk management, and Scotia Digital SMEs (e.g., designers, developers, content specialists, accessibility, and delivery specialists) to define key business objectives, prioritize features, and support launch activities of digital tools and platforms.
•    Lead special projects and stretch initiatives when they arise, including thinking strategically to address key opportunities and risks for the business, leading and influencing cross-functional teams, and engaging internal and external stakeholders to move projects forward.
•    Oversee and provide operational support for the Product Management & Innovation department, including assisting with budget planning, invoice approvals and processing.


•    Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
•    Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
•    Ensure all tactics are developed, delivered, and maintained in compliance with governing regulations, internal policies, and procedures.
•    Creates an environment in which their team pursues effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. 
•    Lead and coach a small team. Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviours; communicating vison/values/business strategy; and managing succession and development planning for the team.


•    University degree.
•    CIM and/or CFA Designation an asset.
•    Minimum 5 years’ experience within the asset management industry, with demonstrated experience in the following functions:
-    Product/Investment Communication 
-    Digital content 
-    Product Marketing 
-    Mutual fund sales and/or investment advice 
•    Ability to influence a broad array of internal and external relationships.
•    Experience working with relevant industry software (Bloomberg, Morningstar) and content management systems an asset.


Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

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