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Title:  Senior Manager, Marketing Planning and Delivery, Insurance Canada

 

 

 

Requisition ID: 254249 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

 

Purpose 

 

Leads the planning and execution of a Product Marketing strategy for Insurance in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures. 

 

Who are we looking for? 

 

We’re looking for someone who is a quick learner and ready to jump right into any project that comes their way. You’re naturally curious, ask thoughtful questions, and enjoy bringing creativity to your work. You thrive in collaborative environments, working closely with cross functional teams to move projects forward and deliver on time. In this role, strong strategic planning and leadership skills are essential. You’re someone who can see both the big picture and the details, able to translate business goals into actionable marketing plans, guide project teams with confidence, and proactively identify opportunities to improve outcomes. You take initiative, stay organized, and aren’t afraid to lead discussions or influence direction when needed. The ideal candidate has a background in targeted and digital marketing, with hands-on experience using customer insights and data analytics to build thoughtful strategies and effective marketing campaigns that resonate with customers. Experience in Insurance is preferred.  

 

Is this role right for you? In this role, you will be responsible for: 

 

  • Provides strategic leadership by driving a client centric culture that deepens relationships, enhances customer experience, and leverages the broader Bank’s capabilities, insights, and expertise. 

  • Leads the planning, development, and execution of measurable, insight driven marketing and communication strategies that elevate product awareness and consideration, directly supporting sales and revenue goals for Insurance products. 

  • Leverages deep consumer, market, and product expertise to shape compelling value propositions and position Scotiabank’s Insurance offerings uniquely and competitively across priority customer segments. 

  • Guides the strategic direction of marketing planning through ongoing monitoring of consumer sentiment, market conditions, competitive activity, and nearterm commercial opportunities, improving agility and optimizing resource and budget allocation. 

  • Analyzes and synthesizes insights from research, customer analytics, and performance data to establish the strategic foundation for highimpact, benefitled campaign briefs and integrated marketing initiatives. 

  • Oversees the development and deployment of integrated marketing plans, ensuring seamless execution across owned channels (email, Scotia Online, branch, telemarketing) and digital channels (social, display, search, etc.) to deliver consistent, measurable results. 

  • Champions creative excellence and brand consistency, aligning crossfunctional partners on a unified, insightdriven creative vision and using data, research, and performance results to guide continuous improvement. 

  • Demonstrates strong senior stakeholder leadership, influencing business lines, thirdparty underwriters, Digital Marketing, Channel teams, Analytics, Customer Experience, and Legal/Compliance partners to ensure alignment and shared accountability for outcomes. 

  • Provides coaching, guidance, and thought leadership to team members and crossfunctional partners, fostering a culture of learning, collaboration, and performance while helping develop marketing talent across the organization. 

  • Leads complex initiatives with confidence, removing roadblocks, managing competing priorities, and ensuring delivery excellence across multiple teams and workstreams. 

  • Ensures all marketing activities align with the Bank’s risk appetite, regulatory requirements, and the Canada Bank Act, integrating sound judgment and compliance rigor into planning and execution. 

  • Supports and strengthens operational effectiveness and internal controls, ensuring adherence to the Bank’s Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook, and Guidelines for Business Conduct. 

 

Dimensions 

 

  • Exposure to the Agile methodology  

  • Designing and implementing client-first strategies across Canadian Banking leveraging best-in-class marketing principles to achieve the Bank and Business priorities. Ensure best practices and global standards are implemented and track performance against set KPIs. 

  • Expertise in driving performance growth across multiple dimensions and KPIs 

  • Deep knowledge of the marketing tech stack 

  • Authentic, decisive, resilient, highly collaborative, and results-oriented 

 

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

 

  • Bachelor’s degree in marketing, Communications, Public Relations or related field is desired. 

  • 8+ years’ experience in marketing, brand/product/mass marketing and/or account management 

  • Proficient in Project Management, able to manage multiple programs leveraging targeting and mass marketing best practices and principles  

  • Superior communication skills with the ability to influence and guide strategy, campaign testing and optimization 

  • Exposure to the Agile methodology  

  • Expertise in driving performance growth across multiple dimensions and KPIs 

  • Knowledge of the marketing tech stack 

  • High attention to detail, exceptionally organized, and strong project management skills 

  • Authentic, decisive, resilient, highly collaborative, and results-oriented  

 

Working Conditions 

 

  • Work in a standard office-based environment; non-standard hours are a common occurrence.  Limited travel domestically.  

 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.


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