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Title:  Senior Manager, Loyalty Rewards Relationship Management

 

 

 

Requisition ID: 159377

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

 

 

Team

Loyalty and Partnerships

 

Mandate

 

Act as the key relationship lead between Scotiabank and Scene.  Works in conjunction with the all product teams and line of business partners to provide relationship management, new product integration strategy & support, recommendations on portfolio enhancements, partnerships, and promotional strategies.This position requires a leader who is a self-starter that will lead all relationship management between new lines of business with Scene and BNS.


Key Accountabilities 

 

•    Key relationship lead between Scotiabank, Tangerine, Automotive Finance, and Insurance teams.  Relationship lead on net new lines of business onboarding into Scene ecosystem.  Product lead on loyalty liaising with internal and external partners to drive loyalty strategies for BNS.  Be the main conduit for a wholistic view of BNS relationships for Loyalty internal and external partners into SCENE

•    Collaborate with BNS partners to identify their business loyalty objectives and ensure overall BNS loyalty metrics are met (e.g. points burn to earn ratio, card usage, new customer acquisition through SCENE to BNS and internal x-sell, retention, etc).  Represent BNS interest within daily Scene+ activities and strategic planning, influencing decisions and prioritization plans.  Drive strategic conversations and develop roadmaps with internal partners.  Provide input into business and product initiatives acting as subject matter expert on processes, best practices and products.

•    Ensure overall BNS strategic oversight, prioritization to ensure timely and effective delivery of business projects and results.

•    Develop strong relationships with net new internal partners including Auto, Insurance, Tangerine and others in the pipeline

•    Continually evolve annual loyalty key performance metrics, working with BNS and Scene marketing to build out a robust integrated marketing strategy/communications plan in consideration of loyalty and lines of business team objectives to improve overall program value to both customers & shareholders.

•    Inform New Product Development discussions across partners.  Leads the Scotia Rewards integration of new line of business products with rewards platform partners, product and line of business leads.

•    Present monthly scorecard and results tracking.  Facilitate planning between partner, BNS, Scene, Bond.  Share key strategic insights along with the results to inform on key opportunities for driving business value through regular quarterly business reviews.

•    Oversight of and advice on key integration aspects including integration documentation and conversations with partners as required.  Ensure alignment with Scene+ Program and business delivery targets and results

•    Leverage and/or develop end to end process for product review/development, implementation, use, reporting and feedback on products – collaborating with other groups, distribution channels, specialist areas and others as necessary.

•    Liase with loyalty product leads to determine when and if special offer and redemption campaigns are appropriate to help create an optimal program redemption mix and will be accountable for program rewards expense. 

•    Own and act as the subject matter expert for all loyalty and reward terms and conditions

•    Work with teams and partners to develop value added services to BNS, Tangerine and Empire employees (e.g.  Best Buy discount for all BNS credit cards over certain spend, sneak peaks for BNS customers, preferred travel rates/ offers through Expedia, etc.)

•    Assists in the development of annual business plans including detailed strategies and tactics to achieve short, medium and long term objectives.

•    Partners heavily across the organization (including Business Lines and Channels) to align engagement strategies. Maintain strong working relationships with key partners and stakeholders to ensure smooth transition and execution of projects.

•    Assist with RFI/RFP’s relating to new capabilities and/or vendors including competitive research, industry analysis, gap analysis etc, onboarding etc.

•    Assist with the negotiation of new product relationships

•    Tracks impact and outcomes and provides regular reporting to key stakeholders

•    Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

•    Continually monitor current and historical trends (internal and external) and keep abreast of the competitive landscape.  Report findings and future outlook/projections to Senior Management.  Developing recommendations and assisting with preparation of business cases.

•    Attend, sponsor and present as required at partner / business events


Requirements
    
•    Able to work in cross functional teams on initiatives and projects of varying scope and duration simultaneously

•    Ability to navigate a multifaceted global organization to secure resources, information and consensus through determination, personal creativity, drive and conviction

•    Excellent written and verbal interpersonal skills; ability to convey information clearly and simply at all levels

•    Demonstrated Financial acumen and analytical skills to leverage data insights to inform business decisions

•    Able to impact and influence internal stakeholders and external partners to drive desired results

•    Excellent collaboration and partnership skills demonstrated through previous roles

•    Proven ability to think strategically

•    Previous knowledge of Loyalty, Engagement, and/or management of credit card/ travel rewards programs. 

•    Strong relationship and partner management skills 


Key Relationships

 

•    Reports to Director, Rewards Strategy and Management

•    Rewards Management team leads (Cineplex/Scene, Retail, Engagement, Operations, Finance, Marketing)

•    Product Managers (All BNS line of business eg. Day to Day, Cards, Digital Factory, Client Experience)

•    External Suppliers (Expedia, Apple, Best Buy, Blackhawk, Bond, Rakuten, Havas)

 

KPI’s

 

  • Development of strategic plans of projects, relationship management, 
  • Senior position, key liason for all lines of business.  
     

 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.


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