Title:  Senior Manager, Loyalty Acquisition

Requisition ID: 257878 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

To lead the development and execution of loyalty-driven acquisition strategies that convert Scene+ members into Scotiabank customers and deepen primary relationships. This role brings seasoned expertise in financial services acquisition, campaign optimization, and customer growth, and is accountable for delivering measurable results through sophisticated, insight-led acquisition strategies across priority banking products.

Is this role right for you? In this role, you will:  

• Own and evolve loyalty-led acquisition strategies that drive sustainable customer growth and product adoption across Cards, Lending, and Day-to-Day Banking
• Lead end-to-end acquisition planning, including strategy development, campaign design, execution oversight, and performance optimization across multiple channels.
• Serve as a subject-matter expert in loyalty-based acquisition, providing strategic guidance and thought leadership to Marketing, Product, and Channel partners.
• Drive conversion of Scene+ members into Scotiabank product customers, with accountability for funnel performance from awareness through onboarding and early engagement.
• Apply advanced analytics, test-and-learn methodologies, and performance diagnostics to continuously improve acquisition effectiveness, efficiency, and ROI.
• Transform acquisition performance insights into actionable recommendations that guide strategic direction, prioritization, and future investment choices.  
• Partner closely with Loyalty Strategy and Value Proposition teams to ensure acquisition tactics are tightly aligned to broader loyalty economics, positioning, and long-term objectives.
• Manage multiple concurrent initiatives, balancing speed to market with rigor, risk management, and execution excellence.
• Ensure acquisition activities operate within the Bank’s risk appetite and risk culture, with strong adherence to operational, compliance, AML/ATF, sanctions, and conduct risk requirements.
• Contribute to a high-performance culture by mentoring junior team members, modeling strong ownership, and fostering continuous improvement. 

Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have: 

• Proven experience in loyalty marketing, customer engagement, or related fields.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.
• Experience working with consortium or multi-partner programs is an asset.
• Strategic thinker with a track record of driving measurable results. 

What's in it for you?

• The opportunity to join a forward-thinking organization where you are surrounded by a collaborative team of innovative thinkers.
• A competitive compensation and benefits package.
• An organization committed to making a difference in our communities– for you and our clients.
• You can expect to be recognized and rewarded for high-performance. You’ll be supported by leadership through meaningful development conversations that enable faster advancement and internal training to support your growth and development.
• You’ll receive clear, transparent criteria to progress in your career.

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence.  

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.