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Title:  Senior Manager, Customer and Campaign Analytics




Requisition ID: 68205


Join the Global Community of Scotiabankers to help customers become better off.



Contributes to the overall success of Insurance in Canada ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives.  Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.


The Senior Manager, Customer & Campaign Analytics will be responsible for leading the customer and campaign analytics efforts aimed at deepening customer engagement, customer insight and increasing the relevance of Insurance in driving sales. The incumbent will maximize growth and retention of the insurance customer base through timely execution of targeted multichannel campaigns, application of database marketing techniques, test design and delivery of insightful customer reporting.


Key Accountabilities


  • Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Oversee the execution of all projects covering customer insights generation, campaign management and customer level reporting. The Senior Manager will be involved in all stages of projects from intake, prioritization, tracking, test design, list creation and delivery through multiple channels (email, digital, telemarketing), offer fulfilment, and campaign performance reporting and presentations to stakeholders and senior executives.
  • Lead development of a single, 360-view of a customer to make decisions about how to best acquire and retain customers, identify high-value customers and manage channel preference and risk.
  • Develop and build propensity models targeted for specific campaigns and customer insight.
  • Develop pre and post campaign analysis, financial impact analysis, tracking, and monitoring of performance.
  • Develop customer analytics, customer-level reporting and dashboards with single view of customer to provide timely and accurate customer insights to key internal stakeholders. Audit and troubleshoot data problems, if needed.
  • Interpret marketing and customer data to identify new opportunities on how to best target and appeal to customers.
  • Define, develop, and execute targeted campaigns to accelerate sales and reduce attrition.
  • Actively contribute to the overall marketing planning cycle, and support Marketing team.
  • Provide data discovery and deliver key actionable insights based on customer view of results.
  • Provide relevant high-quality lead extraction for campaign targeting (contact optimization) of marketing programs, particularly the use of control groups and related post-analysis.
  • Deliver timely, high quality customer campaigns/ initiatives (including lists requests, test design, campaign management, post campaign analyses and insights).
  • Synthesize data to identify trends and deliver key insights and business recommendations.
  • Partner with key internal stakeholders, including marketing, merchandizing and operations teams, to develop promotions and campaigns that drive sales to targeted customers.
  • Support key information technology initiatives, such as enhancements in single view of customer, customer data warehouse, CRM and campaign management tools.
  • Leverage SAS and other tools to produce data sets, analyses, tabulations, graphics
  • Apply advanced analytical and statistical techniques to solve marketing questions
  • Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
  • Actively pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
  • Champions a high performance environment and contributes to an inclusive work environment


Education and Other Requirements


  • Degree in Actuarial Science, Computer Science, Finance or Statistics
  • MBA (Finance or Marketing) - preferred
  • 7+ years of experience in programming, analytics/reporting and/or data warehousing
  • 5+ years of experience in developing customer propensity models, AI/ML
  • Detailed experience in Unix, Mainframe, SQL, SAS, Hadoop
  • Strong working knowledge of Power BI, Tableau
  • Strong knowledge and proficiency with building models for pre and post campaign analysis
  • Strong prioritizing, planning, analytical, presentation, project management, people management and relationship building skills
  • SAS programming expertise - SAS Institute Certification is highly desired
  • Excel programming and Microsoft Access skills including queries, forms, reports and macros
  • Previous business line and banking experience is highly desirable
  • Work in a standard office-based environment; non-standard hours may occur .  Limited travel domestically.


Location(s):  Canada : Ontario : Toronto 

As Canada's International Bank, we are a diverse and global team. We speak more than 100 languages with backgrounds from more than 120 countries. We value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

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