Title:  Senior Manager, Commercialization

Requisition ID: 256422 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Senior Manager, Commercialization drives market-informed commercialization strategies for digital banking products and experiences. This role brings together market intelligence, client journey evaluation, go‑to‑market planning, and release communications to ensure digital products and capabilities are competitively positioned, commercially ready, and delivering measurable value. The successful candidate will partner cross-functionally with product, channel, marketing, analytics, risk, and customer insights teams to generate actionable market knowledge, shape differentiated value propositions, and support execution with clear and structured stakeholder communications. This is a dynamic, high-ownership role that requires comfort navigating ambiguity, influencing without authority, and delivering high-quality, insight-driven outcomes. 

Is this role right for you? In this role, you will:   

Market, Segment, and Competitive Intelligence

• Monitor market, client, regulatory, and competitive trends to identify early signals and commercialization opportunities.
• Conduct segment analysis, market sizing, and competitive benchmarking to guide prioritization and product strategy. 
• Translate insights into clear recommendations that shape positioning and commercial decisions. 
• Evaluate and size early opportunities using market trends, client insights, and competitive gaps to inform prioritization and investment decisions.
• Deliverables: Market Overview, Segment Analysis, Competitive Analysis. Opportunity Sizing

Journey Performance & Commercial Value Realization

• Assess end-to-end journeys - across triggers, entry points, conversion, drop offs, etc. - to identify friction, KPI gaps, and value-loss points.
• Benchmark journeys against internal KPIs, key competitors and industry expectations.
• Recommend improvements that enhance engagement, conversion, and commercial impact.
• Deliverables: Journey Reviews & Impact Assessments, Commercialization. Requirements Documents.

Go-to-Market Strategy & Launch Readiness

• Define target segments, value proposition, and competitive differentiation for digital releases.
• Plan and oversee go-to-market plan, ensuring operational readiness, risk mitigation, and cross-functional alignment between product, performance and planning teams. 
• Coordinate cross-functional readiness across product, channel, marketing, Client Experience, legal, risk, and operations.
• Establish success metrics, assess launch performance, and drive benefits realization.
• Deliverables: Go-to-Market Strategy Decks, Launch Readiness Checklists.

Strategic Storytelling & Release Communications

• Synthesize updates from cross-functional teams into clear, structured, commercially relevant narratives.
• Create communication assets that support transparency, readiness, and alignment across executive and partner groups
• Closely partner with Digital Product leads to champion organization wide visibility into the digital product deliveries.
• Prioritize messaging based on impact, risk, and business value.
• Deliverables: Release Notes Emails, Monthly 30-60-90 Release Updates, Release Highlights Decks

Commercialization Enablement & Influence

• Build credibility for a maturing commercialization function through a high-performing, customer centric culture
• Influence without authority to drive alignment, reduce ambiguity, and accelerate execution.
• Establish and champion scalable frameworks, processes, tools, and best practices that strengthen commercialization discipline across the digital organization. 

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:  

• 7–10+ years’ experience in digital commercialization, product marketing, digital strategy, consulting, or similar roles.
• Strong analytical skills with experience in market insights, competitive analysis, and journey diagnostics.
• Experience with journey mapping and digital performance analytics.
• Proven ability to define value propositions and develop go‑to‑market strategies.
• Exceptional communication skills: able to synthesize complex information into clear narratives.
• Strong relationship-building skills with the ability to influence without authority in a matrixed environment.
• Strong cross-functional partnership and stakeholder management.
• Skilled in preparing executive‑ready presentations.
• Proficiency with visualization and analytics tools (e.g., Power BI, Tableau, Excel).

What's in it for you?

• Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
• Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.  
• Upskilling through online courses, cross-functional development opportunities, and tuition assistance. 
• Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.
• Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, Humans of Digital and much more!

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.