Title:  Senior Manager, CRM Solutions

Requisition ID: 251433 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

CRM Solutions Lead is accountable to drive the deployment, configuration, and ongoing optimization of our CRM (Salesforce) platforms across our retail and institutional asset management business. This role will serve as a bridge between Distribution, Marketing, and Technology teams, ensuring CRM tools empowers the sales team to manage leads, build lasting customer relationships, and drive sales performance. 

What you will be doing:

CRM Platform Implementation & Support 

• Define and execute the vision and roadmap for CRM integration into our ecosystem, ensuring it delivers measurable impact and aligns to the business strategy. 
• Lead the rollout and configuration of Salesforce across Retail Distribution and Institutional teams. 
• Partner with Technology to ensure seamless integration with internal systems and data sources. 
• Deeply understand sales processes, lead management workflows, and client engagement challenges to shape CRM platform priorities. 
• Translate business requirements into scalable CRM solutions and workflows. 
• Lead cross-functional initiatives to modernize the CRM experience, incorporating automation, AI, and actionable insights. 
• Manage platform enhancements, testing, and release cycles in collaboration with IT. 

 
Stakeholder Engagement & Training 

• Act as the primary liaison between business users and technical teams. 
• Conduct training sessions and develop user guides to drive adoption and best practices. 
• Gather feedback from stakeholders to continuously improve platform functionality. 

Sales Enablement & Content Management 

• Support Seismic content architecture and distribution strategies. 
• Ensure timely and accurate delivery of product, marketing, and compliance materials to client-facing teams. 
• Maintain content governance and version control protocols. 

Data Quality & Reporting 

• Monitor data integrity across Salesforce and Seismic platforms. 
• Develop dashboards and reports to support client segmentation, pipeline tracking, and campaign performance. 
• Collaborate with analytics teams to deliver actionable insights. 

Enterprise Accountabilities

• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Actively pursues effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. 
• Champions a high performance environment and contributes to an inclusive work environment. 

Do you have the skills to enable you to be successful in this role? We would love to work with you if you have:

• Bachelor’s degree in Business, Information Systems, or related field.
• 3–5 years of experience implementing and managing B2B CRM products in a financial services or asset management environment. 
• Strong understanding of sales enablement, client lifecycle management, and CRM best practices. 
• Experience using analytics, user research and other approaches to help make decisions and iterate on the product. 
• Deep understanding of user-centered design methods and best practices - and you’re always looking to improve on your process. 
• Experience working cross-functionally with Technology, Distribution, and Marketing teams. 
• Excellent communication, project management, and problem-solving skills. 
• Salesforce Administrator certification. 
• Familiarity with Seismic content automation and analytics. 
• Knowledge of regulatory and compliance requirements in asset management

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.