Title:  Senior Manager, Brand & Advertising - GAM [9 Month Contract]

Requisition ID: 254421 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Senior Manager, Brand & Programs leads and oversees Brand & Programs, Scotia Global Asset Management in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.

Is this role right for you? In this role, you will be involved in: 

•    Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
•    Works closely with partners in Canadian Banking Marketing and Brand Management to implement the overall brand strategy for marketing campaigns and programs 
•    Working closely with the Global Brand team, Oversees an effective brand marketing approach across several ScotiaGAM brands, including, but not limited to: Dynamic ScotiaFunds and Scotia Global Asset Management
•    Oversees the timely execution of  product campaigns, event marketing, and other strategic marketing initiatives 
•    Drives a results-driven culture by overseeing media strategy, on-going monitoring and analytics to optimize strategy to improve ROI
•    Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
•    Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams. 
•    Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. 
•    Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.

    
Direct Reports:  2 X Manager, Marketing
         

Dimensions

•    Primarily supporting SGAM brands in Canada as well as consultative product and brand support  
•    Familiarity with competitive landscape, advertising and product offerings

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following: 

•    Minimum 8 years of marketing experience, preferably in the financial services industry. Advertising industry experience is a plus.
•    Understand and apply a deep knowledge of the Asset Management and Wealth industry including regulatory changes, product trends, analytics, various distribution channels, and manufacturing landscape. 
•    Drive the team towards data-driven, quantitative and qualitative marketing and branding methodologies and define points of competitive differentiation. 
•    Superior knowledge of developing and executing integrated marketing and communication plans including the ability to provide creative direction and oversight.
•    Thorough knowledge of design and brand principles, building business strategies, and media planning.
                                        

Working Conditions

•    Work in a standard office-based environment; non-standard hours are a common occurrence.  Limited travel domestically. 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.