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Title:  Senior Manager, ‎Credit Cards




Requisition ID: 144075

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.


The Senior Manager, Credit Card Products will lead product centric acquisition initiatives including: card and offer mix strategies, digital acquisition strategies, cross line of business initiatives to deepen customer relationships, profitability analysis, and acquisition related process optimization.  As part of the broader Credit Cards team, this Senior Manager will play an integral role in delivering new accounts, driving P&L revenue growth.


The Senior Manager, Credit Cards is responsible for the following core areas: 


Credit Card Growth Strategies

  • Project manage key initiatives, creating oversight for interconnected work-packages with cross-functional partners such as Retail Customer Growth, Risk, Operations and Finance
  • Identify and implement solutions to maximize the acquisition funnel from application through to card issuance 
  • Work with internal partners to assess and optimize the profitability of acquisition through business cases, acquisition card product mix, acquisition channel mix (with an emphasis on digital) and monitoring downstream acquisition performance
  • Create new opportunities to deepen relationships with bank customers, through effectively acquiring alongside other bank products
  • Lead cross-functional forums to gain alignment on core acquisition strategies 


Planning & Competitive Benchmarking

  • Actively manage the cards new account forecasting planning calendar for the year on behalf of the product team and in conjunction with internal partners
  • Develop and maintain departmental research associated with competitive new card acquisition offers and strategies.  
  • Regularly communicate the trends and insights to the product team for input into strategy planning.  
  • Leverage insights into acquisition planning in conjunction with cross-functional partners


Culture & Employee Engagement 

  • Create a customer obsessed culture which harnesses the power of analytics and data in decision making to deepen customer relationships and leverage broader Bank relationships, systems and knowledge
  • Foster a coaching mindset and effectively communicate the strategic vision, values, business strategy and Team principles 
  • Directing day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.  Communicating the Bank’s risk culture and risk appetite statement throughout their teams.
  • Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.


Education And Other Requirements 

  • Post-secondary education required; (MBA or Master’s degree in Business Administration or Marketing is preferred) 
  • 6+ years of professional experience, payment and banking industry experience is an asset. 
  • Thorough knowledge of the Canadian financial services marketplace and solid understanding of the credit card market, products and services
  • Exposure to customer acquisition in a previous role an asset
  • Detailed understanding of credit card financials with prior P&L management experience an asset
  • Strong qualitative and quantitative financial analysis/research skills, 
  • Excellent written and oral communication skills, especially creating and delivering strong business focused strategic plans, and driving those plans to fruition
  • Strong relationship management skills; previous experience with cross functional teams desired 


Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

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