Title:  Manager - Research Strategy & Insights, Global Marketing

Requisition ID: 244911

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Join Scotiabank’s Global Brand & Customer Insights (GBCI) team and contribute to Canadian and international mandates that drive strategic decisions across the Scotiabank Group of Companies. In this role, you’ll help shape research initiatives that inform business strategies, ensuring all activities align with regulatory requirements, internal policies, and procedures.

Is this role right for you? In this role, you will:

• Champion a customer-first culture to strengthen client relationships and leverage the Bank’s global expertise.
• Lead and support research projects from design to delivery, including:
  1. • Developing proposals, methodologies, timelines, and quotas.
     • Creating questionnaires, sample plans, recruitment screeners, and moderator guides.
     • Managing end-to-end execution with internal and external stakeholders.
• Analyze and interpret data using tools such as SPSS and cross-tab analysis for quantitative research.
• Deliver actionable insights through clear, compelling reports and presentations that influence decision-making.
• Communicate research findings via presentations, GBCI Hub updates, town halls, and global marketing forums.
• Collaborate with internal partners to understand business needs and standardize research processes for consistency and efficiency.
• Manage vendor relationships by engaging external research partners, ensuring projects are on time and on budget, and exploring innovative methodologies.
• Foster a high-performance, inclusive culture aligned with Scotiabank’s values—accountability, passion, integrity, and respect—while maintaining strong risk and compliance practices.

Do you have the skills that will enable you to succeed in this role? – We’d love to work with you if you have:

• A university degree in commerce, mathematics, computer science, or a related field.
• Market Research certification or specialized qualitative training (e.g., Qualitative Research Associate designation) is an asset.
• 5+ years of experience in market research (client or vendor side), with expertise in both qualitative and quantitative methods.
• Strong analytical skills and the ability to uncover insights and tell a compelling story through data.
• Excellent writing and presentation skills for diverse audiences.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with SPSS and Qualtrics is desirable.
• Exceptional organizational skills to manage multiple priorities and deliver high-quality work under tight timelines.
• Strong communication and relationship-building abilities.
• Fluency in Spanish is highly desirable.
  
  

What’s in it for you?

• A rewarding career path with diverse opportunities for professional development
• An organization committed to making a difference in our communities – for you and our customers.
• A competitive rewards program including bonus, flexible vacation, personal and sick days, and comprehensive benefits that start on your first day. 
• Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
• Accessibility and Workplace Accommodations - We value the unique skills and experiences every individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements. 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.