Title:  Manager, Specialty Segments

Requisition ID: 257721 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

As the Manager, Specialty Segments, you will be apart of an exciting opportunity within the Client Value & Primacy team to lead marketing strategies, planning and execution of key multi-channel
acquisition, engagement and retention initiatives. With a heavy focus on acquiring and entrenching Specialty segment clients (New-to-Canada, Professionals, Students, and Employee Banking), this role supports the bank’s ambitious customer growth goals, working closely with stakeholders from product, analytics, marketing, and channel.

Is this role right for you? In this role, you will:

• Lead end-to-end design, execution, optimization, and post campaign reporting of multi-channel marketing programs to drive revenue and profitability across specialty segments
• Use research, performance data, and customer insights to deliver lifecycle marketing strategies (acquisition, engagement, retention) across branch, contact centre, and digital channels.
• Manages key relationships and leading cross functional team meetings with internal partners and external vendors
• Support go-to-market strategies, new launches and data analysis.
• Generate and lead monthly reporting and dashboard development for Healthcare, Professional segments and our external partnerships, including ongoing enhancements to support performance tracking and insights.
• Oversee operational activities for Professionals and Employee Banking, including governance updates, user guides, weekly recaps, issue resolution, and advisor inquiries.
• Creates an environment in which their team pursues effective and efficient operations in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• Post-secondary education with a focus in marketing, business or similar careers
• Understanding of Retail Products financials and P&L levers
• Experience in execution of marketing strategies and running large campaigns is preferred
• Strategic thinking and results oriented mindset
• Demonstrated success in leading meetings and working cross-functionally
• Excellent written and oral communication skills
• Ability to deliver results in a fast-paced, challenging and dynamic business environment

What's in it for you? 

• The opportunity to join a forward-thinking organization where you are surrounded by a collaborative team of innovative thinkers.
• A competitive compensation and benefits package.
• An organization committed to making a difference in our communities– for you and our clients.
• A rewarding career path with diverse opportunities for professional development.
• A culture that promotes teamwork and cross-functional collaboration to achieve business goals. Inclusive workplace that values diversity of thought, background, and experience. 
   

Working Conditions 

•    This role is located at our downtown Toronto, ON, Canada office. Work in a standard office-based environment; non-standard hours may be required to meet business objectives. 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.