Title:  Manager, Search Engine Optimization - Digital Marketing [Contract]

Requisition ID: 252839 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Contributes to the overall success of the Marketing team in Canada ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives.  Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Is this role right for you? In this role, you will be responsible for:

•    Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

•    Be accountable for supporting the implementation and optimization of Scotiabank’ SEO strategy in Canada

•    Regularly perform detailed keywords research, analyze search trends and provide insights and opportunities for Scotiabank that will deliver the SEO commercial and strategic goals.

•    Review technical SEO issues, such as including site architecture, URL structures, and recommend fixes

•    Collaborate across various teams to ensure new pages and projects are optimized for search from the moment of launch.

•    Support our content team for content ideation, development, design and delivery. Advice on best practices needed for technical implementation of new content through detailed content briefs

•    Develop appropriate metrics for SEO related projects, measure against goals and build the necessary reports to communicate performance 

•    Help design SEO experiments, test tactics for additional opportunities for organic growth and Generative Engine Optimization (GEO)

•    Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.

•    Actively pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. 

•    Champions a high performance environment and contributes to an inclusive work environment. 

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

•    Experience in digital marketing, with demonstrated expertise in SEO and digital content strategies and execution.
•    Technical experience and knowledge in HTML, CSS, JavaScript
•    Experience with SEO Tools including Ahrefs, OnCrawl, or similar industry tools
•    Solid understanding of Google Search Console to inform and make data-driven decisions

                                        
Working Conditions

•    Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically. 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.