Title:  Manager, Offer Design & Delivery

Requisition ID: 255741 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The successful candidate will be part of a dynamic, innovative team that supports Campaign Execution and Offer Management within Scotiabank’s Canadian Bank Analytics group. This role owns the end-to-end offer configuration lifecycle across both mass and targeted marketing campaigns, translating business intent into clear offer constructs, offer fulfillment rules, testing plans, and in-market deployment.

Is this role right for you? In this role, you will:   

• Lead offer configuration and design for mass and targeted marketing campaigns on a vendor managed offer management platform (Zafin). This includes offer constructions, set up fulfilment payout criteria, monitoring on offer performance, management of customer inquiries and investigations around offer payouts.

• Provide consultation and expertise to business/product teams on existing offer capabilities and on new offer constructs; translate campaign objectives into platform-ready requirements and configuration.
• Manage the offer intake process from concept through requirements, configuration, testing, approvals, and implementation; maintain intake SLAs, prioritization, and status tracking.
• Partner with stakeholders across Campaign Execution, Marketing, Business Product Lines, Technology, QA, channel partners in cross functional agile teams to configure, test, and deploy offers in market.
• Define and maintain offer design standards, reusable templates, naming conventions, and governance controls to enable scalable, consistent execution across products and offer types.
• Own testing strategy and execution support (unit/functional, UAT, regression) for configured offers; validate targeting/eligibility, pricing/benefit logic, fulfilment outcomes, prior to launch.
• Monitor in-market offer enrollment / payout performance and operational health of offers (e.g., configuration defects, incident trends, fulfilment exceptions); support issue triage/escalation and dispute resolution, and implement corrective actions to protect customer experience.
• Identify and support process and operational efficiency opportunities by optimizing technology, centralizing core processes, and re-engineering workflows (e.g., intake, testing, release, and reporting).
• Manage governance structure with vendor including monthly 360 health checks, SLA monitoring, incident response, change management, and financial management per contract; escalate as required.
• Present progress, insights, and impacts to stakeholders/leadership; maintain strong communication with technology partners to guide future enhancements and capabilities.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:  

• 5+ years of related experience needed, preferably within marketing operations or marketing analytics support
• Demonstrated experience configuring and designing offers for mass and targeted marketing campaigns using offer management/decisioning tools (e.g., Zafin zPlatform or similar tools like Salesforce offer management). Direct experience with Zafin tooling is preferred.  
• Experience in campaign execution / marketing operations dealing with offer / incentive management (eligibility, fulfilment, customer communications).
• Experience managing multiple work streams simultaneously, balancing delivery timelines, risks, dependencies, and stakeholder expectations.
• Experience translating business intent into clear requirements and configuration specifications.
• Strong understanding of data flows and offer system/platform capabilities (inputs, constraints, rule logic, and downstream fulfilment) required to effectively configure offers and troubleshoot configuration issues.
• Working knowledge of relational databases and SQL; experience with large data sets and tools/environments such as DB2, SAS, Python, and/or Google Cloud Platform is an asset.
• Hands-on experience supporting testing (QA/UAT) and release readiness, including test case creation, defect triage, and validation of fulfilment outcomes.
• Strong stakeholder engagement, collaboration, and communication skills
• Self-motivated with high attention to detail, strong problem-solving skills, and a natural interest in targeted marketing communications and customer experience.
• Strong PowerPoint and presentation skills.

What's in it for you?

• Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
• Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.  
• Upskilling through online courses, cross-functional development opportunities, and tuition assistance. 
• Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.
• Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, Humans of Digital and much more!

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.