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Title:  Manager, New to Canada Strategy (Bilingual English and Mandarin)




Requisition ID: 188648

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.


Contributes to the overall success of priority segments for Retail Customer Growth in Canada ensuring business strategies, plans and initiatives are delivered in compliance with governing regulations, internal policies and procedures. Working closely with the Sr. Manager, New to Canada Strategy - Program & Partner Development, the Manager supports the development and implementation of new and existing programs that target New to Canada, Student and other priority segments, to drive new and deepen existing customer relationships across Day-to-Day Banking, Credit Cards, Investments and Unsecured Lending products.  In addition, the Manager will assist in the design and implementation of all communication content across customer facing internal and external partners) properties. The role is tailored to someone who is a self-starter, agile, and demonstrates both excellent relationship management and communication skills in both English and Mandarin.


Is this role right for you? In this role, you will:

  • Champion a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge
  • Support the creation and development of strategies and programs focused on acquisition, retention and engagement of priority segments (New to Canada, Student, others) across multiple channels, while optimizing customer and employee experiences, product mix and delivery. Collaborates across the organization (including Business Lines, support areas and Global Partners) to align on key strategies
  • Ensure campaigns are developed and properly handed-off to program/campaign execution partners/stakeholders
  • Work with the Sr. Manager, New to Canada Strategy - Program & Partner Development, to develop and oversee New to Canada programs, partnerships, communication strategies, content, and relevant information to communicate to both external and internal partners, to increase engagement and knowledge of specific segment programs
  • Maintain strong knowledge of internal and external best practices, trends on Segments, learning and communication, and make recommendations to optimize existing programs and/or develop new ones. 
  • Support the team by preparing presentations to ensure delivery of consistent program messages to internal and external partners
  • Demonstrate strong analytical skills to support financial modeling, business case development, and work with Analytics team to provide support to develop strategies and assess existing acquisition, engagement and retention programs
  • Oversee customer communication materials creation of marketing, compliance, disclosure and fulfillment materials
  • Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions 
  • Actively pursues effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk
  • Champion a high performance environment and contributes to an inclusive work environment 


Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:


The Manager must demonstrate exceptional written / oral communication and relationship building skills as preparing and making presentations, developing business case arguments, and negotiating with various members of internal and external departments is an integral part of the responsibilities. In addition: 


  • Project management and organizational skills with high attention to detail are necessary as the incumbent is required to manage many high priority projects concurrently and ensure the timely completion of the development projects 
  • Strong quantitative & qualitative analysis and market research skills with solid data-driven mindset  
  • Strong strategic capabilities, including strategic influencing, relationship management, and thinking 
  • Ability to multi-task and manage multiple conflicting priorities with a proven track record for delivering results 
  • Ability to accept challenges and adapt to a changing environment 
  • Excellent Office software skills (e.g. Word, Excel and PowerPoint) 
  • Excellent verbal and written communication/interpersonal/negotiating skills in both English and Mandarin



Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Job Segment: Relationship Manager, Marketing Manager, Financial, Investment Banking, Customer Service, Marketing, Bilingual, Finance