Title:  Manager, Media Performance - Programmatic Centre of Excellence [18 Month Contract]

Requisition ID: 255503 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Manager, Media Performance is a performance‑driven marketer responsible for executing and optimizing Programmatic Display and Video strategies to support enterprise growth. This role focuses on managing campaigns across leading DSPs, leveraging data‑driven tactics, inventory curation, and advanced optimization techniques to deliver measurable outcomes such as customer acquisition, revenue growth, and improved ROI.

The ideal candidate is highly analytical, detail‑oriented, and passionate about digital media innovation, audience strategy, and programmatic excellence.

Is this role right for you? In this role you will: 

Programmatic Execution:

• Manage day‑to‑day operations of Programmatic campaigns, including audience selection, inventory and supply‑path strategy, bidding approaches, creative versioning/testing, frequency management, and data activation to maximize performance.

Performance Optimization:

• Continuously monitor pacing, delivery, and efficiency to achieve KPIs across Canadian Banking, Global Wealth Management, and Global Banking & Markets. Optimize toward reach‑qualified audiences, conversion events, and full‑funnel measurement metrics.

Data & Audience Strategy:

• Leverage first‑party, second‑party, and third‑party data segments to build targeted and high‑intent audience strategies. Partner with Analytics and Martech teams to integrate new data sources, refine signals, and evaluate attribution insights.

Budget & Investment Management:

• Support budget allocation, pacing, monthly/quarterly forecasting, and spend optimization across Programmatic channels. Ensure investments align with performance expectations and business objectives.

Measurement, Reporting & Insights:

• Track KPIs, analyze campaign performance across DSPs, and deliver actionable insights on creative, supply path, audience quality, and conversion behaviors to help guide strategy and optimizations.

Innovation & Best Practices:

• Stay current on industry trends, DSP updates, identity solutions, brand‑safety tools, verification technologies, and emerging channels (CTV, Digital Audio, Native, etc.) to continuously improve performance.

Compliance & Risk Management:

• Ensure all Programmatic activities comply with internal controls, brand guidelines, regulatory requirements, and the Bank’s risk management framework, including adherence to privacy and data‑usage policies.

Champion Culture & Values:

• Contribute to an inclusive, customer‑focused, and high‑performance team environment aligned with Scotiabank’s values of accountability, passion, integrity, and respect.

Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have: 

• 4–6+ years of experience in performance marketing, with hands‑on expertise in Programmatic Display/Video and DSP buying.
• Proven success managing data‑driven campaigns that deliver measurable business results.
• Proficiency with major DSPs (e.g., DV360, The Trade Desk), ad verification tools, and audience data platforms.
• Strong analytical skills and familiarity with A/B testing, incrementality evaluation, attribution modeling, and performance reporting.
• Excellent stakeholder communication and ability to work within cross‑functional, matrixed environments.
• Experience in financial services or another regulated industry is an asset.

Dimensions

• Programmatic specialists focused on strategy, execution, and optimization
• Support Canadian Banking and enterprise business lines
• Oversee multi‑million‑dollar annual Programmatic budgets
• Occasional travel and non‑standard hours may be required based on campaign needs

Other Requirements

• Bachelor’s degree in Marketing, Business, or related field; advanced degrees and certifications (e.g., DV360, Amazon, TTD certifications, IAB accreditations) considered strong assets.
• Strong understanding of digital performance metrics, conversion funnel behavior, identity frameworks, and customer acquisition strategies.
• Passion for innovation and staying ahead of Programmatic trends and platform evolutions.

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.