Title:  Manager, Marketing Planning and Delivery

Purpose

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.  Partnership portfolio to include Scotia Perks sponsorship platform, Scene+ and other relevant partnership groups.

Is this role right for you? In this role, you will be involved in:

• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Supports marketing objectives to set and refine annual and quarterly marketing plans
• Collaborates with Loyalty & Partnerships, Global sponsorships and Canadian Banking Marketing teams on campaign management to support the development and delivery of customer/client engagement marketing programs in support of business strategy and goals.
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Supports development and deployment of creative assets, agnostic of media channel and across all touchpoints
• Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct. Operating in a Pod structure, collaborates with key stakeholders to establish efficient workflows that ensure clarity of roles and accountability for team members, speed to market, and delivery of high-quality outputs. Supports development and deployment of creative assets, agnostic of media channel and across all touchpoints.

Dimensions

• Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance. 

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of the marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented 

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence.  Limited travel domestically.