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Title:  Manager, Marketing Planning and Delivery, Insurance Canada

 

 

 

Requisition ID: 251224 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

 

Purpose 

 

Leads the execution of a Product Marketing strategy for Insurance in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures. 

 

Who are we looking for? 

 

We are looking for someone who is a quick learner, ready to jump right into whatever project comes their way. You’re curious, like to ask a lot of questions, and enjoy being creative. You’re someone who likes to work collaboratively with many different teams and people to get projects completed on time. The ideal candidate is someone with a targeted and digital marketing background and experience using customer insights and analytics to inform marketing campaigns. Experience working in Insurance is preferable.  

 


Is this role right for you? in this role, you will: 

 

  • Leads and drives a client-driven culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge. 

  • Accountable for deploying and measuring marketing and communication strategies to drive product awareness and consideration in support of sales targets for insurance products. 

  • Leverages deep consumer and product expertise and use of key marketing levers to effectively position and differentiate Scotiabank’s Insurance products and services amongst key target audiences to support sales targets. 

  • Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment. 

  • Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs. 

  • Supports the development of integrated marketing plans and deploys tactics to drive consumer awareness and consideration of Scotiabank’s Insurance products. Primary marketing areas of ownership include (but not limited to): execution in owned channels (email, Scotia Online, branch, telemarketing), and digital marketing (social, display, etc). 

  • Unites all stakeholders around a unified visual brand and creative excellence, using results, research, and marketing expertise to ensure our marketing is consistently breaking through and driving results. 

  • Champions collaboration between key partners including Business Lines, third-party underwriters, Digital Marketing (performance and eCommerce teams), Channels (branch, call center, SOL/MOB), Analytics, Customer Experience, Legal and Compliance teams.   

  • Understand how the Bank’s risk appetite and risk culture as well as the Canada Bank Act should be considered in day-to-day activities and decisions. 

  • Supports an environment in which they can pursue effective and efficient operations of their respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.  

 

 Dimensions  

 

  • Exposure to the Agile methodology  

  • Designing and implementing client-first strategies across Canadian Banking leveraging best-in-class marketing principles to achieve the Bank and Business priorities. Ensure best practices and global standards are implemented and track performance against set KPIs. 

  • Expertise in driving performance growth across multiple dimensions and KPIs 

  • Authentic, decisive, resilient, highly collaborative, and results-oriented  

  • Deep knowledge of the marketing tech stack 

 

Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have: 

  • Bachelor’s degree in marketing, Communications, Public Relations or related field is desired. 

  • 5+ years’ experience in marketing, brand/product/mass marketing and/or account management 

  • Proficient in Project Management, able to manage multiple programs leveraging targeting and mass marketing best practices and principles  

  • Superior communication skills with the ability to influence and guide strategy, campaign testing and optimization 

  • Exposure to the Agile methodology  

  • Expertise in driving performance growth across multiple dimensions and KPIs 

  • Knowledge of the marketing tech stack 

  • High attention to detail, exceptionally organized, and strong project management skills 

  • Authentic, decisive, resilient, highly collaborative, and results-oriented  

 

Working Conditions 

  • Work in a standard office-based environment; non-standard hours are a common occurrence.  Limited travel domestically.  

 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.


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