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Title:  Manager, Marketing Design and Optimization, Digital Factory

 

Requisition ID: 25696

Join the Global Community of Scotiabankers to help customers become better off.

The Digital Factory is an innovation hub with a clear and well-supported mandate to transform the way banking technology is delivered, by re-imaging the customer experience, to deliver new digital value propositions. We have the support and experience of one of the world’s largest banks behind us and a talented and growing, a team of industry leaders driving us forward.
Do you want to help us reinvent how people bank? At the Scotiabank Digital Factory, we are passionate about transforming the customer experience.

We’re looking to fill our team with influencers, makers, creators and leaders who are flexible, curious, adventurous, versatile and responsive; and who are ready to roll up their sleeves in a collaborative and productive environment to get things done.

By joining our team, you will make an impact on our customers, the banking industry, and ultimately, the world.

As the Manager, Marketing Design and Optimization, reporting to the Senior Manager Content & Design, you’ll be leading the design, optimization, and innovation for all digital marketing and sales on Scotia Online and our Mobile Banking App. You’ll work closely with the Campaign Managers, and participates in active discussions to identify design opportunities and their related success metrics.

You’ll be the subject matter expert on digital design principles, the customer journey and ensure that global best practices and brand guidelines are properly observed.


Is this role right for you?

  • You’ll be responsible for designing and coding A/B multivariate tests that challenge our understanding of customer’s purchasing patterns to uncover new and previously unforeseen methods of increasing engagement.
  • Actively engage in all design activities related to digital engagement and adoption, digital sales, and any special projects that include a digital advertising component.
  • By using expert research methodologies, you’ll investigate usage patterns in-market and across the industry to analytically compose a composite view of how best to design product pages, application flows, and in general the user experience.
  • Liaise with the vendor representatives as needed to stay well-informed of service enhancements and opportunities to fine-tune operations. You’ll provide technical expertise when opportunities are identified to ensure updates are executed seamlessly with no complications.
  • Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
  • Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reaches of the A/B testing capabilities.
  • Participate in agile squads/sprints as a subject matter expert to help shape and develop new functionality, user experiences, customer journeys and other initiatives to drive online and mobile banking adoption and engagement. 
  • Maintain a complete and well-organized archive of past variant specs and performances.
  • Maintain the team’s content versioning tool, and provides training and assistance as needed.
     

Do you have the skills that will enable you to succeed in this role?

  • You’re experienced in marketing design, designing advertising and customer communications in an online environment.
  • You’re well versed in A/B multivariate strategies, principles and tools.
  • You’ve got expert knowledge of design principles and best practices.
  • You’re detail oriented with strong analytical skills
  • You’re fluent in digital technologies such as HTML, CSS, and JavaScript.
  • University degree in design and design principles is preferred.


What's in it for you?

  • We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
  • We provide you with the tools and technology needed to create beautiful customer experiences
  • Dress codes don't apply here, being comfortable does
  • You'll get to work with and learn from diverse industry leaders, who have hailed from top technology companies around the world
  • This isn't your typical "corporate" job. We work hard and we have fun!
  • We offer a competitive total rewards package that includes a base salary, a performance bonus, company matching programs (on pension & profit sharing), 4 weeks of vacation, personal & sick days, paternity/maternity leave top-ups and much more.

Location(s):  Canada : Ontario : Toronto

As Canada’s International Bank, we are a leader when it comes to inclusion. We are a diverse and global team, speaking more than 100 languages with backgrounds from more than 120 countries. We value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly.  If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

 

ALL POSTINGS IN ME@SCOTIABANK WILL REMAIN LIVE FOR A MINIMUM OF 5 DAYS.


Job Segment: Bank, Banking, Manager, Web Design, Finance, Marketing, Management, Creative

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