Title:  Manager, Loyalty & Partnership Marketing

Requisition ID: 237612

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs in Scene+ Partner Channels (Scene+, Empire, Home Hardware, etc.) As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led programs that enable the Canadian Bank to achieve its strategic objectives. Strong stakeholder management and experience delivering out of the box strategic and creative solutions are a must. Successful candidate is highly skilled in the articulation of delivering value against strategic priorities.

Accountabilities

• With Senior Manager, supports marketing objectives to set and refine annual and quarterly marketing plans.
• Relationship manager for key external Scene+ Partners, with accountability to plan, execute and report on contractual/non-contractual obligations.
• Monitors consumer sentiment, market conditions, competitive activity, and short-termdemand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Product and Enterprise Marketing teams to plan and execute Bank-wide level action plans and marketing programs.
• Analyzes and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Contributes to plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Supports development and deployment of creative assets, agnostic of media channel and across all Bank and partner channels.
• Collaborates with business partners, Marketing Customer Journey Management, Marketing Performance Management and Marketing Media Strategy, to support performance-oriented campaign plan summaries, debriefs and enhancements.
• Champions proper usage of the Scotiabank brand, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum to ensure consistency and proper representation across all partners.
• Actively pursues eRectively and eRicient operations of his/her respective areas, while ensuring the adequacy, adherence to and eRectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

Experience

• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of the marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented

What's in it for you?

• The opportunity to join a forward-thinking and collaborative team, surrounded by innovative thinkers
• A rewarding career path with diverse opportunities for professional development
• Internal training to support your growth and enhance your skills
• An inclusive working environment that encourages creativity, curiosity, and celebrates success.
• Work in an Ecosystem; a bright, modern space where you’ll have access to group seating, oRices, collaboration spaces, a cafeteria with diRerent options daily, a bistro, and more!

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.