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Title:  Manager, Customer Decision (Marketing Analytics)

 

 

 

Requisition ID: 110705

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

 

 

 

Purpose

 

The successful candidate will be part of a dynamic, innovative team that supports the Marketing Analytics & Product functions within Scotiabank’s Canadian Bank Analytics group. This individual will develop analytical solutions to help solve a wide array of business problems, including acquisition, migration and engagement strategies across our customer base.  
 
Scotiabank provides a collaborative work environment where you get to see end-to-end how your work can shape and define strategies. We will provide you the opportunities to gain exposure to different businesses across the organization, a wide variety of analytical tools that will allow you to build complex decision engines and predictive models, work with big data, structured and un-structured.  

 

Key Accountabilities

 

What will you do in this role? 

 

  • Design and integrate customer decisioning, segmentations and recommendation/decision logic to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey 
  • Synthesize data across multiple platforms to identify trends and deliver key insights and business recommendations around a customer-first approach to driving engagement and results across our marketing channels and campaigns, to then bringing these recommendations to market through execution and measurement 
  • Act as an analytics generalist, provide subject matter expertise on customer contact, advanced analytics, data driven design and segmentation and the use of statistical analysis and machine learning to deliver customer communication 
  • Ability to validate and measure effectiveness of segmentation and target vs control strategies to continually make ongoing changes and improvements 
  • Supporting key information technology initiatives, such as enhancements in single view of customer, customer data warehouse, CRM and campaign management tools 
  • Effectively communicate results of highly technical projects to stakeholders and deliver high quality, high impact analytical solutions to business problem 

 

Education and Other Requirements

 

Do you have the skills that will enable you to succeed? 

 

  • CRM experience working with multiple business partners and delivery timelines 
  • Campaign design and delivery experience (experimental design, target/control, statistical significance…etc) 
  • Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science  
  • 2+ years of related experience needed, preferably within a banking or retail industry 
  • Experience with relational databases and solid SQL skills (SQL Server, DB2, MySQL) 
  • Experience with UNICA Campaign, Bases SAS for campaign development an asset 
  • Familiar with Bash/Unix Shell Scripts with Python/Docker used for automating tasks 
  • Familiar with Hadoop Big Data ecosystem (Hive, Spark, Pig, Sqoop) an asset.  
  • Past experience in the financial sector or campaign analytics an asset. 
  • Strong business acumen: understanding of business and financial models and ability to link communication tactics to strategic objectives from a financial perspective  
  • Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior  
  • Detail oriented with emphasis on quality and accuracy  

 

 

 

What's in it for you? 

 

  • We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success! 
  • We provide you with the tools and technology needed to succeed 
  • You'll get to work with and learn from diverse industry leaders 
  • We offer a competitive total rewards package that includes a base salary, a performance bonus, company matching programs (on pension & profit sharing), vacation, personal & sick days, paternity/maternity leave top-ups and much more. 

 

 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.


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