Title:  Manager, Campaign Modernization

Requisition ID: 244383

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The successful candidate will be part of a dynamic, innovative team that supports the Campaign Modernization functions within Scotiabank’s Canadian Bank Analytics group. This individual will be focused on optimizing the end-to-end campaign process for our targeted client outreaches.

Is this role right for you? In this role, you will:

• Review and understand current end-to-end campaign process from ideation/planning, data requirements/integration, content readiness, development, testing, channel activation, fulfillment and reporting
• Work collaboratively with stakeholders across each pillar (campaign execution, analytics, marketing, product owners, technology, QA, channel partners, data engineers/DBAs, etc.) to ideate, track and implement roadmap deliverables for optimization and enhancement areas
• Assist in Pega platform migration to Pega as a Service Cloud by assessing current campaign builds on Lead Platform Application (Pega Customer Decision Hub/Dev Studio) for redesign in alignment with Pega’s best practices and out-of-the box features
• Work with data engineering partners to redesign campaign data model for integration with Pega
• Present and share progress, insights and impacts with stakeholders/leadership and maintain strong lines of communication
• Requirements documentation and PowerPoint presentation creation

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have: 

• Demonstrated experience developing and delivering marketing communications in a multi-channel environment
• Experience with Pega Customer Decision Hub preferred
• Pega Certified Decisioning Consultant (PCDC) an asset
• Experience working with large data sets and relational databases and SQL skills (Python, Google Cloud Platform, DB2 , SAS etc.)

• Self-motivated, attention to detail, a high aptitude for problem solving and a natural interest in understanding targeted campaigns/marketing communications

• Experience working with multiple business partners and delivery timelines
• Strong PowerPoint and presentation skills
• 5+ years of related experience needed, preferably within a banking or retail industry

• Strong communication and collaboration skills

What's in it for you?

• Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
• Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.  
• Upskilling through online courses, cross-functional development opportunities, and tuition assistance. 
• Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one.
• Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, Humans of Digital and much more!

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.