Title:  Manager, Brand & Advertising - Scotia Global Asset Management

Requisition ID: 254419 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Contributes to the overall success of Brand & Programs, Scotia Global Asset Management (SGAM) with a focus on the Direct Investor channel ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives.  Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Is this role right for you? In this role, you will be involved in:

•    Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.Working closely with the Global Brand team, manages the creative direction and timely execution of national advertising campaigns, event marketing, communications, integrated marketing campaigns and other strategic marketing initiatives 
•    Working closely with Media agency and enterprise, identifies channels to help grow our Direct Investor market share.
•    Works close with agency and enterprise on media strategy, on-going monitoring and analytics to optimize strategy in support of KPIs.
•    Ensure ongoing communication with key business partners including regular status updates, liaison between creative and media agencies, and other external vendors. 
•    Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
•    Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams. 
•    Operates in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. 

                                             
Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following: 

•    Bachelor’s degree in Marketing, Business Management or Communications preferred. 
•    Completion of the CSC and/or IFIC course preferred. 
•    Minimum 3-5 years of advertising or investment industry experience.
•    Knowledge of investment products and demonstrated comprehension of the investment industry.
•    Ability to distill investment concepts and features into concise and relatable communications.
•    Proven ability to manage and maintain internal and external client partnerships. 
•    Ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross-functional team environment with a variety of reporting levels and varying skills/competencies.
•    Superior creative writing, organizational, and presentation skills.
•    Proficiency in MS Office and Adobe Acrobat Professional. 
•    Able to work flexible hours during peak campaign periods.

 Working Conditions

•    Work in a standard office-based environment; non-standard hours are a common occurrence.  Limited travel domestically. 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.