Title:  Manager, Agile Marketing

Requisition ID: 260726 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The role : 

The Agile Marketing team is responsible for driving operational excellence by standing up and leading Scotiabank’s Campaign Execution squads for the retail bank by implementing and tracking agile methodologies of the end to end process. 

As the Manager, Agile Marketing you are responsible for leading agile squads designed to deliver go to market plans that drive business and marketing objectives.  You do this by implementing agile ceremonies the drive continuous optimization of Marketing operations and provide squad governance that expands best practices.

The Manager of agile marketing acts as a true change agent and as a champion of the Agile methodology, partnering with other Agile project teams to share best practices and help mature the organization’s agility.

Is this role right for you? In this role, you will:  

1.Lead the Canadian Banking Squad structure for Marketing to facilitate improved speed to market, strong resource planning and excellent customer experiences. 

• Establish Key Performance Indicators (KPI’s) and/or other metrics to describe the improvements and work with process owners, to ensure the impact of change is effectively measured and sustained
• Provide executive updates on squad efficiencies including programs in market, speed to market and resource allocation
• Maintain backlog and ensure prioritization aligns with squad goals
• Track deliverables, blockers and dependencies across teams
• Surface risks and coordinate with governance for resolution
• Responsible for ensuring campaign flow-to-work, cadence adherence, and QA

2. As Agile Manager, you will ensure the team enacts the agile principles, values and framework

• Provide support to teams using servant style leadership
• Coach the development team and help lead and ensure the “agile mindset” is fully adopted and understood
• Instill core agile values of focus, commitment, respect, openness and courage into the team’s ground rules through leading by example
• Assess and coach the team to higher levels of performance, tracking acceleration metrics
• Encourage an environment where open communication and collaborative problem solving can pave the way for faster removal of any impediments and where the impact of mistakes can be minimized through early detection, making them into learning opportunities
• Stay informed on Agile best practices in a Marketing environment by regularly conducting competitive research and connecting with other agile teams.

3. Provide leadership and fosters an inclusive work environment

• Facilitate a culture of open and honest communication by actively participating and contributing to touch bases, team meetings, encouraging the generation of new ideas and approaches and actively sharing the knowledge and experience to enhance the development of all team members
• Act as a champion of the Agile methodology; partners with other Agile project teams to share findings and best practices to help mature the organization’s agility.

Do you have the skills that will enable you to succeed in this role? – We’d love to work with you if you have:

• Post-secondary degree in business, marketing or another related field
• 3+ years experience in marketing, campaign management or related fields Scrum Master Certification (CSM) is an asset
• Understanding of marketing or product development flows Experience working in Jira, Workfront or other similar tools
• Thorough understanding of scrum / agile principles and values
• Excellent oral and written communication skills and proven ability to influence management and teams
• Derives satisfaction from mentoring and coaching teams to help them continually improve their working methods and outputs
• Has the ability to liaise within teams and across the organization, working consultatively and influencing change
• Act as a role model, fostering team collaboration, and creative thinking that leads to increased productivity and greater customer satisfaction
• Ability to compile, analyze, and understand large data sets, developing and communicating relevant insights
• Ability to think critically and use a data-driven approach to make decisions / influence outcomes
• Ability to take calculated risks supported by clear rationale (e.g. industry trends, competitive research, and positive cost benefit analysis)
• Strong leadership and interpersonal skills that facilitate a positive and effective team environment at all levels of the organization

What’s in it for you?

• A rewarding career path with diverse opportunities for professional development
• An organization committed to making a difference in our communities – for you and our customers.
• A competitive rewards program including bonus, flexible vacation, personal and sick days, and comprehensive benefits that start on your first day. 
• Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
• Accessibility and Workplace Accommodations - We value the unique skills and experiences every individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.