Title:  Director, Credit Cards Lifecycle & Engagement

Requisition ID: 255675 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Director, Credit Cards Lifecycle & Engagement (Toronto, ON)

This role strengthens the cards and lending team by driving profitability and client engagement. The Director, Credit Cards Lifecycle & Engagement, will focus on management and oversight of client engagement initiatives and marketing campaigns. They will add value by leveraging data-driven insights and cross-functional partnerships to deliver innovative programs and campaigns that enhance customer loyalty, improve customer experience and drive overall profitability.

Is this role right for you? In this role, you will:

• Oversee the end-to-end customer lifecycle strategy for credit cards, including onboarding, activation, usage, retention, and win-back, ensuring alignment with business goals and customer needs.
• Enhance and improve journeys across the entire customer lifecycle to bolster business growth.
• Develop and execute engagement strategies and marketing campaigns that drive customer activation, usage, and loyalty across all card products.
• Partner with internal stakeholders (e.g., Product, Marketing, Analytics, Digital, Compliance) to deliver seamless, data-driven, and personalized customer experiences.
• Champion innovation and continuous improvement by leveraging customer insights, market trends, and performance analytics to optimize lifecycle and engagement initiatives.
• Monitor and report on key performance indicators (KPIs), including activation rates, spend metrics, retention, and campaign ROI.
• Work closely with Product, Digital, Operations, Legal, Compliance, and external agencies to ensure seamless execution and governance.
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Create an environment in which the team pursues effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.  
• Build a high-performance environment and implement a people strategy that attracts, retains, develops and motivates the team by fostering an inclusive work environment using a coaching mindset and behaviours; communicating vison/values/business strategy; and, managing succession and development planning for the team.
• Lead and drive a customer-focused culture throughout the team to deepen client relationships and leverage broader Bank relationships, systems and knowledge. 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.