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Title:  Director, Commerce, Scotiabank




Requisition ID: 187075

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.


The Commerce team at Scotiabank, Digital Banking is reinventing discovery and onboarding experiences to meet the evolving and unique needs of our customers, regardless of who they are or how they choose to bank with us.

We aim to provide value through:


  • Making it easy to do business with us by designing, developing, and optimizing the next generation of digital discovery and onboarding experiences to meet the evolving and unique needs of our customers and prospects regardless of how they choose to bank with us.
  • Delivering impact to the bank through modernizing and evolving our platform and technology capabilities focused on operational excellence and infrastructure for scale.
  • Building, implementing, and nurturing a people-first, high-performing team that focuses on diversity of thought, experience, business impact, and personal growth and development.


As Director, you will oversee all strategies and activities for our digital storefronts to drive online sales and customer loyalty for the Bank’s personal banking products. In partnership with your counterparts in Digital, Marketing and the Business Line, you will establish and develop an evolutionary roadmap that will define how to best go to market and win in the digital space, through maximizing technologies, learnings, and existing programs. You will act as a trusted, collaborative, and results-oriented partner who can lead through influence and is able to navigate the interdependent relationships within the larger Bank, and with external stakeholders. With support from our leadership team, you will be responsible for developing the Commerce team’s strategic vision, with a forward-thinking approach that’s focused on the evolving and unique needs of our customers.  As a leader and mentor, you’ll build, direct, and coach a cohesive team of Digital Commerce professionals. You will support your team’s individual growth and career development.


In this role you will:


  • Work with partners in the Canadian retail banking organization to effectively drive online strategies to meet overall corporate objectives, sales, and profitability targets year over year. You will be responsible for continuously analyzing trends, consumer behaviour and competitive landscapes to identify growth opportunities with a key focus on conversion rate optimization.
  • Oversee operations of all aspects of the commerce sites (e.g., Site health, digital sales, regulatory requirements, cyber security, staffing and capacity planning, prioritization, etc.)
  • Build a team culture focused on enhancing our online experience, increasing conversion rates, and driving revenue growth through rigorous testing and personalized customer journeys. You will work closely with cross-functional teams, including product management, marketing, and technology, to define and implement strategies that maximize customer engagement and satisfaction. You will foster innovation, collaboration and accountability and provide guidance, mentorship and support to team members providing goal setting, setting clear KPIs and fostering a collaborate high performance culture.
  • Create and lead a strategy to support real-time customer journey orchestration for Commerce, leveraging digital marketing technology platforms, such as Real-Time Customer Data Platform (RT-CDP) and Adobe Journey Optimizer (AJO), driving conversion opportunities and a cohesive customer experience across channels.
  • Influence and drive talent development of your direct reports including planning for the department’s future needs, operations, hiring, performance management, talent planning, etc. 
  • Serve as main point of contact for initiatives related to .com: collaborate with all teams to identify online marketing and sales opportunities, disseminate online guidelines, best practices, and education across the Bank.
  • Be a thought leader and industry expert in the Digital Commerce Space – act as an agent of change within the organization, evangelizing the value of digital and effectively communicating your vision and results. Must be able to craft and deliver visually comprehensive, persuasive, and effective presentations to senior leaders and stakeholders.
  • Provide regular reports and updates to senior leadership, demonstrating the impact of digital initiatives on overall business objectives.

Do you have the skills that will enable you to succeed in this role?


  • 8+ years of experience within a digital organization, with at least 3 years in senior level roles leading large teams. Digital Commerce/eCommerce and Financial Institution experience is preferred but not required.
  • Undergraduate degree in computer science, business, marketing, or related field. MA, MSc, or MBA preferred.
  • Excellent communication, relationship management, and stakeholder management skills.
  • Strong data analysis skills, capable of distilling insights and action items to continuously improve customer experiences and increase conversion and sales.
  • Excellent presenter and storyteller, comfortable speaking in front of peers, senior leadership, and internal and external stakeholders.
  • 3+ years experience building strategies and planning roadmaps of tactics that deliver on business goals and objectives. 
  • 5+ years experience collaborating with Product and Engineering teams to oversee and evolve platform maintenance and enhancement plans to increase efficiency and create best in class customer experiences. 
  • Experience working with Enterprise ecommerce technology, preferably Adobe tech products (ex: Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, etc.).
  • The ideal candidate needs to be comfortable and effective leading through significant complexity and pace. A leader who can provide clear direction and foster positive team engagement in a fast-paced environment.

What's in it for you?


  • Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employee to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans. 
  • Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements. 
  • Remote-friendly work environment will provide you with the flexibility to perform at your best. 
  • Upskilling through online courses, cross-functional development opportunities, and tuition assistance.   
  • Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits will start on day one. 
  • Dynamic Office - Fully equipped gym, showers, games room, bowling alley, micro market, free tea & coffee, universal washrooms, wellness rooms, and lots of space for team collaboration. 
  • Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, cooking with friends, Humans of Digital and much more! 


Work arrangements: Hybrid


Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

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