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Title:  Digital Campaign Manager, Acquisition and Engagement


Requisition ID: 26877

The Digital Factory is an innovation hub with a clear and well-supported mandate to transform the way banking technology is delivered, by re-imaging the customer experience, to deliver new digital value propositions. We have the support and experience of one of the world’s largest banks behind us and a talented and growing team of industry leaders driving us forward.

As the Digital Campaign Manager, Acquisition and Engagement, you will support the design, management, and execution of marketing programs and customer communications delivered through digital channels.

You will be the primary contact for business lines requiring digital support to drive growth through product acquisition, engagement and adoption, product optimization, project support, operations and brand building objectives that help add value for the customer. You’ll work with business lines to gather and determine marketing needs and requirements for the channel, inclusive of our Communications Centre, banner and text ads, A/B multivariate testing and sales modules within the sites, as well as ABM targeted marketing.


Is this role right for you?

  • Manage authenticated channels (Online, Mobile, and ABM) sales, engagement and adoption campaigns for assigned business lines, specifically targeted and mass campaigns.
  • Proactively identifying and recommends future campaign and initiative improvements through active awareness by staying abreast of emerging customer needs and understanding of emerging digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results.
  • Preparing reports for management and business lines detailing campaign performance with insights and recommendations for future consideration that add value for the customer and meet demand.
  • Provides input to help support the strategy for evolving the authenticated digital banking channels
  • Lead development of channel initiatives designed to improve sales & marketing effectiveness that meet customer needs.
  • Ensure online and mobile marketing and sales initiatives are executed to achieve optimal customer experience within the authenticated digital channels.
  • Participate in agile squads/sprints as a Subject Matter Expert to help shape and develop new functionality, user experiences, customer journeys and other initiatives to meet customer demands and drive sales, online and mobile banking adoption and customer engagement initiatives.
  • Execute on the project requirements for various business lines within the authenticated channels.
  • Lead all campaign testing activities across all business lines, including coordinating campaign launch dates, optimizing maintaining marketing calendar, as well as responsible for all escalations related to operational activities.


Do you have the skills that will enable you to succeed in this role?

  • You’ve completed post-secondary education in Marketing
  • You have proven success managing digital marketing campaigns
  • You love data! Your analytical skills are exceptional, specifically with marketing campaign analysis.
  • It would be awesome if have knowledge of Adobe Analytics and Adobe Target


What's in it for you?

  • We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
  • We provide you with the tools and technology needed to create beautiful customer experiences
  • You'll get to work with and learn from diverse industry leaders, who have hailed from top technology companies around the world
  • Dress codes don't apply here, being comfortable does
  • Free shuttle service to and from Union station
  • Onsite cafeteria with a chef!
  • Onsite fitness center
  • This isn't your typical "corporate" job. We work hard and we have fun!
  • We offer a competitive total rewards package that includes a base salary, a performance bonus, company matching programs (on pension & profit sharing), 4 weeks of vacation, personal & sick days, personal development funding, paternity/maternity leave top-ups and much more.

Location(s):  Canada : Ontario : Toronto

As Canada’s International Bank, we are a leader when it comes to inclusion. We are a diverse and global team, speaking more than 100 languages with backgrounds from more than 120 countries. We value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly.  If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

Job Segment: Bank, Banking, Marketing Manager, Manager, Finance, Marketing, Management

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