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Title:  Digital & Communications Manager

 

Requisition ID: 14861

Join the Global Community of Scotiabankers to help customers become better off.

 

Purpose:

The overall purpose of this position is to develop and deliver key elements of the Insurance Canada digital strategy. The Manager is responsible for maintaining and enhancing Insurance Canada’s reputation and image by contributing to the strategic planning & development efforts, aimed at various stakeholders including employees, shareholders, customers, media and the public at large.

 

This position oversees the digital communication and best practices of all ScotiaLife Financial social media channels (Facebook, Twitter, LinkedIn, YouTube, etc.). The Manager will be in charge of maximizing the use of these digital channels and increasing customer engagement.  The Manager will also be responsible for ensuring alignment of digital tactics across the organization and managing the testing and growth of emerging digital tools and channels to achieve business objectives.

 

Key Accountabilities:

Digital Communications:

Oversee social presence “voice” by developing social media content calendars and managing social media platforms (Twitter, Facebook, LinkedIn, and YouTube). Identify opportunities (i.e. contests, promotions, special initiatives) to expand presence through channels while working cross-functionally with internal and external partners.  Responsible to drive user engagement interaction measured through Likes, Views, Shares, etc.

Support and manage marketing and communication on digital platforms.  Duties include: maintaining a customer-focused approach by monitoring all social channels for customer comments and inquiries and responding in a compliant manner; working with internal partners as well as @ScotiabankHelps to streamline digital communication process and procedures; leading the visual and creative development of Insurance Canada ensuring adherence to brand standards among all business units and implementing multiple cross-divisional communications to support Insurance Canada’s strategic priorities.

Manage and report on social analytics and performance goals while adhering to the brand publishing compliance guidelines.

Ongoing analysis of competitors and future trends within the digital landscape.  Provide research reports and implement innovative strategies where applicable.

Support marketing on the development and execution of lead generation strategies, audience segmentation and search engine optimization (SEO).

Manage the execution of social media channel campaigns, budgets, timelines, objectives as well as track and measure engagement.

 

Communications:

Implement communication strategy, plans, presentations and templates across Insurance Canada business.

Develop, coordinate and implement a broad range of internal and external corporate communications responsibilities. All departmental communications must be clear and consistent with key messages and departmental objectives. Responsible for strong internal brand/external identity and corporate culture.

 

Education/Experience:

- Undergraduate degree or postgrad certification in communications, corporate communications or public relations preferred

- 3-5 years of relevant experience is required for this role preferably in the banking, financial services and/or insurance environment

- Excellent knowledge of social media tools

- Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Visio)

 

Skills and Competencies:

Strong communications (written & oral) and interpersonal skills.

Communication strengths most involve: research, planning, analysis, writing and editing. Review effectiveness of internal communications on an ongoing basis, identify gaps, and recommend changes as necessary.

Strong conceptual skills; ability to deal with ambiguity; creativity; lateral thinking.

Results-oriented, attention to detail, flexible and willing to work in a multi-task and dynamic work environment.

Strong sense of presence – confident and comfortable working with senior management.

Strong time management capabilities, with the ability to perform multiple tasks and objectives.

Strong sense of initiative and a self-starter who can work equally well in groups or on their own.

Digital Channel experience is an asset.

 

 

 

Location(s):  Canada : Ontario : Toronto

 

As Canada’s International Bank, we are a leader when it comes to inclusion. We are a diverse and global team, speaking more than 100 languages with backgrounds from more than 120 countries. We value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly.  If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.


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