Manager, Digital Sales Growth

ID de la solicitud: 258871

Gracias por tu interés en ser parte de Scotiabank Perú, apreciamos tu postulación. Estamos en la búsqueda de personas con talento que quieran crecer y lograr los objetivos de nuestra organización. ¡Te deseamos mucho éxito dentro de este proceso!

Manager, Digital Sales Growth

-Business Line: Retail Banking

-Unit: Business:   Digital Sales

-Nivel: 7.1

- Tipo de Contrato:  Indeterminado

Misión:

The Manager, Digital Sales Growth role is responsible for designing, implementing, and optimizing digital sales campaigns and growth loops that drive client stages (acquisition, onboarding, engagement, retention). This role leverages experimentation, data analysis, and cross-functional collaboration to continuously improve digital sales performance and user experience.

This role is key to develop and execute digital sales and growth strategies that enhance client stages (acquisition, engagement) through data-driven experimentation and continuous improvement of digital sales loops.

¿Qué esperamos de ti?

• Bachelor’s degree in marketing, Business, Data Science, or related field

• 2-4 years of experience in digital growth, performance marketing, or product-led growth

• Strong understanding of growth loops, customer journeys, campaings, and digital funnel optimization

• Exerience with A/B testing, cohort analysis, and customer segmentation

• Proficiency in analytics tools (e.g., PowerBI, Mixpanel, Amplitude, Google Analytics)

• Familiarity with marketing automation and customer engagement platforms

• Excellent problem-solving and communication skills

•Experience in a financial institution is highly valued

•Must be fluent in Spanish and capable of using English for experimentation documentation and collaboration

¿A qué retos te enfrentarás?

Digital Sales Strategy & Execution

• Design and launch loops (acquisition or engagement) focused on lifecycle client stages
• Ensure growth loop objectives with business goals and customer needs
• Optimize growth loop performance using metrics like CPA, LTV, engagement and retention

Experimentation & Performance Optimization

• Design and run controlled experiments to improve growth loop outcomes
• Track and analyze results, documenting insights and best practices
• Identify friction points and drop-offs within loops and prioritize improvements

Growth Loops & Customer Lifecycle

• Implement and improve journeys tailored to product type and user segment
• Collaborate with marketing, product, and segment teams on messaging and adapt product-channel strategies
• Coordinate welcome sequences and self-service education content for onboarding
• Adapt comms for loyalty programs and engagement campaigns to drive retention and profitability

Data & Performance Monitoring

• Design and run controlled experiments to improve growth loop outcomes
• Track and analyze results, documenting insights and best practices
• Identify friction points and drop-offs within loops and prioritize improvements

Ubicación(s):  Perú : Lima : Lima
 

Agradecemos tu interés, sin embargo, únicamente los candidatos/as seleccionados para entrevista serán contactados.  
** En el Grupo Scotiabank Perú valoramos las habilidades, experiencias y perspectivas únicas que cada persona aporta, promovemos la inclusión con pasión y respeto. Si consideras que podríamos brindarte algún ajuste razonable durante el proceso de selección, te invitamos a indicarlo al registrar tus datos en la plataforma o al momento de establecer contacto con nuestro equipo de atracción del talento. Estamos comprometidos en crear y mantener un entorno inclusivo, accesible y seguro donde sean bienvenidos todos.