Title:  Strategic Marketing Analyst, Growth & Performance Marketing - Tangerine

Requisition ID: 213212

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration. 

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape! 

As the Strategic Marketing Analyst, you will be responsible for powering the Growth and Performance Marketing team with Media and Martech strategies to drive new client acquisition and revenue growth. You will work closely with both internal and external stakeholders to drive strategy, innovation, and effective operations across marketing platforms. 

Is this role right for you? In this role, you will: 

• Support development of Tangerine’s Growth strategy leveraging Martech and Paid media channels, including alignment to product strategy, audience strategy and trends 

• Help Evaluate and Onboard new partnership and platform opportunities. 

• Work with stakeholders to manage growth targets, media and industry best practices and good operational cadence 

• Work with delivery teams to build experimentation and personalization strategies 

• Support marketing technology through regulatory and compliance evaluations 

• Be a liaison between internal partners including Marketing, Product, and IT and external partners including Agency, Platform, and Tech Vendors 

• Create project plans and critical paths for planned changes. 
   

Do you have the skills that will enable you to succeed in this role?  We'd love to work with you if you have: 

• 1-3 years of experience in either Marketing, FinTech or Digital Media  

• Strong communication and problem-solving skills, able to convey ideas through storytelling with a senior audience 

• Strong analytical background with an ability to extract insights and provide data-driven recommendations 

• Demonstrates strong and effective project management and relationship management skills 

• Strong collaborator and can work with various teams around a common vision 

• Strong understanding of marketing and the digital landscape 

• Solid understanding of performance marketing channels, technology, and data 

• Ability to prioritize and manage multiple business priorities as well as product campaigns simultaneously. 
   

What's in it for you? 

• You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success! 

• You will have access to thousands of online and in person courses so you can shape your career growth with the support from diverse industry leaders. 

• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*. 

• You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here. 

• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors. 

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees) 

Location(s):  Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.