Title:  Senior Manager, Paid Media - Tangerine

Requisition ID: 236076

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

Senior Manager, Paid Media - Tangerine

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!

Purpose

The Sr. Manager, Paid Media is accountable for leading the media agency relationship to develop and execute full-funnel media campaigns focused on building brand and driving new client acquisition and revenue growth.  Reporting to the Head of Growth & Performance Marketing, you will work closely with Media and Agency partners to drive strategy, innovation and effective operations across acquisition channels including search, affiliates, social and programmatic. 

Is this role right for you? In this role, you will:

• Act as primary media agency relationship manager, supporting all phases of media from Planning to Execution, and overall strategic support through Annual Planning, Market Mix Modelling, Data and Audience Roadmaps, and Media Attribution

• Support the development of Tangerine’s full-funnel acquisition strategy leveraging paid media channels, including alignment to product strategy, audience strategy, marketing technology, and media trends

• Set and manage growth targets, budget pacing, media best practices and operational excellence  

• Oversee Tangerine’s affiliate marketing program including publisher relationships, tagging and reporting, campaign effectiveness, testing and budget strategy  

• Evaluate and onboard new partnership and platform opportunities through contracting, risk reviews and developing technology roadmaps

• Understand and communicate media performance insights, track towards channel and product targets, and influence test & optimization strategy

• Oversee media budget coordination between in-house finance teams and media agencies

What you’ll bring?

• 5+ years experience in Digital Paid Media, either client or agency side, media buying and media budgeting
• Experience executing end-to-end paid media campaigns from developing media strategy to building campaigns to measuring performance
• Strong experience in any of SA360, DV360, StackAdapt, Amazon Ads, Facebook, Yahoo, Microsoft Ads, or Rakuten platforms is desired
• Proven ability to develop innovative strategies and stay current with media trends

• Demonstrates strong and effective project management and relationship management skills
• Strong analytical background with an ability to extract insights and provide data-driven recommendations
• Ability to prioritize and manage multiple business priorities as well as product campaigns simultaneously
  
• Strong collaborator and can work with various teams around a common vision
• Strong understanding of marketing and the digital landscape
• Solid understanding of performance marketing channels, technology, and data
• Experience using tracking systems, pixels, and attribution models

What's in it for you?

• You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success!
• You will have access to thousands of online and in person courses so you can shape your career growth with the support from diverse industry leaders.
• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
• You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

Location(s):  Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.