Title:  Senior Manager, Digital Marketing Delivery - Tangerine

Requisition ID: 246492

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!

What you will be doing:

The Senior Manager, Digital Marketing Delivery is responsible for leading a team of Digital Marketing Delivery Managers to ensure seamless collaboration and execution of end-to-end customer journeys across all digital marketing campaigns. This role will oversee strategic delivery, ensuring alignment with business objectives and driving operational excellence across the fully owned digital marketing funnel. The Senior Manager will work in close partnership with the Client Strategy, Marketing Planning, Content Designers and Client Solution Product teams to shape and execute integrated strategies that drive maximum impact and efficiency. This role demands exceptional leadership to inspire, mentor, and empower the team, fostering a high-performance culture built on innovation, collaboration, and accountability.

The Senior Manager, Digital Marketing Delivery will report directly to the Director, Digital Marketing Delivery.

Is this role right for you? In this role, you will:

• Lead the strategic orchestration and execution of all digital marketing campaigns across owned channels including email, push notifications, mobile ads, .com promotions, and emerging digital touchpoints.
• Guide and collaborate with editorial and creative teams to deliver content that aligns with marketing strategy and campaign objectives, ensuring consistency and impact.
• Champion cross-functional partnerships across Marketing, Client Experience, Customer Insights, Product Management, Martech, Contact Centres, and other key stakeholders to deliver growth and retention-focused communications and measure success.
• Champion a culture of data-driven decision-making by leveraging advanced analysis of client behaviour, channel performance, and segmentation to deliver data-informed campaign optimizations that enhance message relevance and maximize campaign ROI.
• Collaborate with the team to harness analytic platforms such as Google Analytics and Looker Studio Pro to monitor campaign performance, apply real-time optimizations, and uncover actionable insights that shape future strategies.
• Foster strong collaborative relationships with Tangerine Marketing and Product teams, acting as a trusted advisor and strategic partner.
• Lead and mentor a team of Digital Marketing Delivery Managers, providing guidance, coaching, and performance management to build capability and deliver excellence.
• Ensure compliance with banking and regulatory requirements, maintaining awareness of amendments and responsibilities to safeguard organizational integrity.
• Other duties as assigned.
  
  

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• University Degree in Marketing, Advertising and/or equivalent combination of education and work experience – MBA from a leading institution is highly desirable
• Minimum 6-8 years of marketing experience in demanding digital-oriented Tier-1 organizations (e.g. Telco, Banking, Retail, Technology, etc.)
• Minimum 6-8 years of strategic digital marketing experience, working in an agile/quick to market environment is an asset
• Hands-on experience with journey orchestration platforms such as Adobe Journey Optimiser (AJO), Braze, or similar tools for designing and managing customer journeys.
• Familiarity with analytics platforms like Google Analytics (GA) or Adobe Analytics for measuring and optimizing campaign performance.
  
  

What's in it for you?

• Work in a mission-driven culture that prioritizes empowerment, diversity, and continuous learning.
• Join a modern banking environment where design plays a central role in shaping client value.
• Be part of a high-visibility team that is reimagining the future of personal finance in Canada.
• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
• You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.
  
  

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

Location(s):  Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.