Title:  Senior Manager, Content and Social, Business - Tangerine

Requisition ID: 267070

At Tangerine, we’re redefining banking. As Canada’s leading digital bank, we thrive on innovation, agility, and bold thinking, tackling every challenge head-on with leading technology and the unstoppable power of collaboration. 

Our client-obsessed teams deliver flexible, accessible banking solutions, breakthrough products, and award-winning service. Beyond banking, we’re committed to making an impact in the communities we serve and across our organization. We foster a culture built on integrity, inclusion, and fearless ambition – where diverse perspectives are valued, and people are empowered to do their best work. 

Are you ready to disrupt the status quo? Do you crave challenges that push boundaries? If you’re a high performer looking to accelerate your career and reimagine the banking landscape, this is your moment. 

Let’s shape the future of banking together! 

What you will be doing:

The Senior Manager, Content & Social - Tangerine Business plays a critical role in advancing Tangerine Business by shaping and delivering high-impact content and social media strategies that build awareness, deepen engagement and support growth across the Small Business segment. This role translates business priorities into compelling, insight-led content experiences across owned and social channels, ensuring Tangerine Business shows up with a clear, consistent and differentiated voice in market. The Senior Manager drives strong execution, elevates creative quality and strengthens Tangerine’s brand presence through disciplined planning, data-informed decision making and effective cross-functional collaboration.

Is this role right for you? In this role, you will be:

• Content & Social: 
  • Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Develops and executes content and social media strategies, with a focus on supporting the growth of owned social channels through engaging always-on and campaign content.
  • Contributes to strategy and best practices across content and social, working closely with communications, customer care and marketing to support Small Business objectives.
  • Collaborates with key stakeholders to identify, refine, create and deliver social media plans and insights to help drive our business initiatives.  
  • Partners with Small Business stakeholders to translate priorities into clear, relevant content and social media plans for Tangerine Business.
  • Partners with the Scotiabank Centre of Excellence to advance the Listening and Analytics discipline and apply insights across content and social planning.
  • Shapes content marketing strategy by ensuring data and analytics inform content creation, including long-form and video content for content hubs.
  • Strengthens the enterprise social channel ecosystem by helping ensure channels work cohesively across the Tangerine footprint, including channel management and recommendations for new platforms.
    
    
• Other
  • Executes day-to-day activities in a manner consistent with the Bank’s risk culture and relevant risk appetite statement and limits.
  • Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance with Scotiabank behavioural competencies and contributes to an inclusive culture where diverse perspectives are heard, shared and appreciated.
  • Promotes effective and efficient operations in accordance with Scotiabank’s Values, Code of Conduct and Global Sales Principles, while maintaining day-to-day business controls related to operational, compliance, AML/ATF/sanctions and conduct risk.
  • Fosters strong collaboration with cross-functional partners and contributes to an inclusive, high-performance environment through a coaching mindset, clear communication and a focus on shared business priorities.
  • Championing a client- obsessed culture
  • Leveraging a growth mindset, embracing learning and continuous improvement
  • Contributing to a dynamic workplace fostering trust, integrity and inclusion
  • Removing obstacles to drive momentum across teams
    
    

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• 8+ years of relevant experience, including progressive experience in content marketing, social media, editorial planning, website content, digital tools, creative development and brand management.
• Role will require a balance of strategy, delivering work through others as well as hands on keyboard for delivery.
• Experience working collaboratively across marketing, communications, customer care, business partners and agency teams to deliver content, creative and social media initiatives.
• Excellent writing, editing and storytelling skills, with the ability to translate business priorities into clear, engaging content for multiple audiences and channels.
• Strong background in editorial and video content creation, including planning, briefing, reviewing and optimizing content across owned and social channels.
• Strong ability to manage and develop relationships with multiple partners, influence without direct authority and balance competing priorities in a fast-paced environment.
• Authentic, decisive, resilient, highly collaborative and results-oriented, with sound judgment and the ability to work through ambiguity.
• Experience applying brand standards and creative guidelines to ensure consistent, high-quality execution across campaigns, content hubs and social channels.
• Experience contributing to integrated marketing programs, including campaign planning, content calendars, creative development, social activation and post-campaign learnings.
• Experience using data, insights, social listening and analytics to inform content strategy, channel recommendations and continuous improvement.
• Working knowledge of tools such as Google Analytics, Contently, Grapevine, PostBeyond and Sprinklr.
• Experience supporting social channels and community management across platforms such as Facebook, Instagram, LinkedIn, X and YouTube.
• Experience with platforms such as Workfront, Workfront Planner, Firefly or similar intake, planning, production and creative development tools.
• Formal post-secondary education (or equivalent training). Comfort and confidence adapting to new tools and ways of working
• AI fluency
• A craving to contribute to a high-performing team
• Ability to drive results in periods of change
• Track record of fostering an inclusive culture
  
  

What's in it for you?

• You will be part of a diverse, inclusive, and purpose driven community of client- obsessed innovators who move fast, push boundaries, and celebrate big together.
• We are creating something game changing and you get to make your mark on it.
• You will have access to thousands of online and in person learning experiences at your fingertips to elevate your career and accelerate your development.
• From competitive benefits to programs that support your wellbeing and financial goals- we invest in you today and in your future.*

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

Location(s):  Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.