Title:  Director, Content & Creative - Tangerine

Requisition ID: 245797

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!

What you will be doing:

The Director, Content & Creative leads and oversees a team of experts in creative, content and social media marketing that enables and executes strategies and programs to help deliver on business objectives. The team includes content marketing, editorial, social media, social listening, copywriters, and designers, and acts as center of expertise across the Tangerine footprint. Ensures consistent brand identity and creative executions by providing stewardship to marketing teams and their agencies, and creative leadership across the enterprise. within Lighthouse. Helps to build center of practices and interaction models to enhance overall brand equity of Tangerine by establishing tools and guidelines that drive adherence to the Tangerine brand, while allowing flexibility where required.

Is this role right for you? In this role, you will:

• Content & Social:
  • Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Leads a team of experts in content and social media, with a focus on driving the strategy and growth of owned social channels through engaging always-on/campaign content.
  • Helps drive strategy and best practices across Content and Social, working closely with communications, customer care, and marketing to support business objectives.
  • Collaborates with key stakeholders to identify, refine, create and deliver social media plans and insights to help drive our business initiatives.
  • Works closely with Scotiabank Centre of Excellence to design and expand the vision of the Listening and Analytics discipline within the department and organization
  • Leads the strategy for content marketing, ensuring data and analytics inform content creation (long form, and video) for content hubs.
  • Oversees the enterprise social channel ecosystem, ensuring channels work cohesively across our footprint. (channel management, opening/closing channels, new platforms)
    
    

• Creative:
  • Reinforces adherence across marketing teams and agencies regarding the adherence to brand standards and guidelines. Consults on the development and application of brand visual identity.
  • Accountable for promoting and protecting the integrity of the brand across all channels by overseeing creative elements, including brand assets, image library, and illustration library.
  • Accountable for providing creative excellence across all design and production work by establishing clear creative talent and leadership, overseeing usage of Tangerine brand elements and assets, and ensuring quality, process and timely delivery for the production and distribution across all channels.
  • Continually drives creative innovation through early adoption/implementation of new trends and establishing curiosity for new technologies, platforms, processes, and ways of working across team.
  • Participates in the implementation and adoption of new platforms and technology for intake, planning and creative development.
    
    

• Other:
  
  • Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
  • Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  • Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
  • Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.
    
    

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• 12+ years of relevant experience, including experience with content marketing and social skills (editorial & content, social media, website content, and ability to use digital tools) as well as in creative and brand.
• Experience in leading and building large teams, adept in attracting and motivating talent.
• Excellent writing skills and an outstanding communicator.
• Proven expert in managing and developing relationships with multiple partners.
• Authentic, decisive, resilient, highly collaborative, and results-oriented.
• Strong background in editorial and video content creation.
• Expertise in building integrated marketing programs.
• Expertise with Google Analytics, Contently, Grapevine, PostBeyond, and Sprinklr.
• Expertise and experience managing social channels, including social community management across Facebook, Instagram, Linkedin, Twitter, and YouTube.
• Experience with platforms like Workfront, Workfront Planner, Firefly, etc.
• Formal post-secondary education (or equivalent training).
  
  

What's in it for you?

• Work in a mission-driven culture that prioritizes empowerment, diversity, and continuous learning.
• Join a modern banking environment where design plays a central role in shaping client value.
• Be part of a high-visibility team that is reimagining the future of personal finance in Canada.
• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
• You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.
  
  

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

Location(s):  Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.